Page 34 - Construction_Opportunities_January_2025

INTERACTION POST BAUMA

CATERPILLAR is committed to being a

partner in the growth of the country

Caterpillar is known for applying technology to machines and job sites in ways that improve customer
efficiency and productivity. An equally important goal is using technology to manage and mitigate safety
risks for people in and around our machines. In an exclusive interview to CONSTRUCTION OPPORTUNITIES,
AMIT BANSAL, DIRECTOR - SALES & MARKETING, BUILDING CONSTRUCTION PRODUCTS (BCP) DIVISION,
CATERPILLAR INDIA PVT LTD. speaks about new launches, after sales service, Make In India and a lot more.

How has bauma Conexpo been for CATERPILLAR. will be on hand to provide more information, and customers can
It’s going good. We have so many customers visiting us from also take advantage of exclusive show offers.
across the country and it’s definitely a very good opportunity for Another exciting launch at Caterpillar’s Services display is the Cat
all of us to talk to the customers, build relationships with them Central App, enabling customers to order Genuine Cat parts at
and showcase our offerings of Cat and other Caterpillar brand any time, and from anywhere. Cat Central also provides a range
equipment - highlight latest offerings, aftermarket services and of additional benefits such as personalized features to find the
financial solutions that differentiate us. right parts quickly, free in-app manuals, and more.

What are the new products launched here? What role do you see in terms of Caterpillar in Viksit Bharat?
We have got Hindustan 2021 F wheel loader. It complies with the For more than 50 years, Caterpillar has been contributing
stage V emission norms which are going to kick in from January. towards the socio-economic development of the country,
So, apart from the compliance, we also have made some through investment in cutting-edge R&D, enabling us to localize
changes in the cab. The new stylish cab integrates ROPS and FOPS our operations, develop robust infrastructure and create job
to protect operators and give them a safer environment in which opportunities. We have been a part of several breakthrough
to work. The machine is fine-tuned with the right technologies projects over many decades. From the construction of the Bhakra
for the right applications which results in lower operating costs, Dam in 1950s to recently inaugurated Atal Tunnel, our products are
higher performance, and improved reliability across a variety of preferred for its reliability, operational efficiency, and the value for
applications. It is built with linkage options and an extensive range money. Dams to bridges, airport to ports, highways to mine sites,
of work tools and bucket styles is available to customize these our product and solutions play a vital role in every infrastructure
machines for customers’ operations. project. We have invested more than a billion dollars over the last
We have also launched “Services Commitment” program in several decades in the country primarily on the manufacturing
India as part of our customer-focused solutions. Now included facilities and in the R&D centers. Products manufactures in these
in Customer Value Agreements (CVA), the Services Commitment facilities are not just supporting Indian customers but also global.
ensures guaranteed parts availability, prompt delivery, and timely At Caterpillar, while our machines symbolize power and longevity,
service response within an agreed timeframe. Caterpillar experts the true force behind this reputation is our people. With over 3,000

34 CONSTRUCTION OPPORTUNITIES|JANUARY 2025