Page 31 - Construction_Opportunities_January_2025

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Has Caterpillar launched anything new when it comes to and to be restored and used for multiple lifecycles, reducing the
aftermarket? need for raw materials and associated GHG emissions.
(MR) Our focus this year is to highlight our customer-focused We not only provide machines and parts but also a wide range of INTERACTION
solutions. We have launched “Services Commitment” program in related services and technology solutions which help customers
India. The Cat® CVA Services Commitment is a set of service and maintain not just the initial pricing of the machine, but also the
parts guarantees focussed on the responsiveness of Cat dealers, total cost of ownership throughout product lifecycle.
in terms of service response times and parts availability. Cat CVA To help customers protect their investments, Cat Financial
Services Commitment is offered through a Cat CVA. It provides: offers various financing options as well as extended protection
• Service response guarantee: a Cat dealer technician will be packages. Cat Financial can support customers in making the
on site within agreed timelines of logging your service request best choice to support their business, whether it be for new or
• Parts availability guarantee: maintenance parts delivered as used Cat machines or for repair/rebuild options to keep their
soon as next business day current machines operational. Customers are increasingly turning
• Parts availability guarantee: repair parts delivered as soon as to Cat Financial for financing solutions due to our unique value
second business day propositions:
Both Indian dealers, Gainwell and GMMCO will be offering the • Financing Solutions Throughout Product Lifecycle: We offer
CVA Services Commitment. Customers can contact their local Cat comprehensive financing support throughout the equipment
dealer to take out a CVA, providing security and peace of mind lifecycle, including parts financing, rebuild financing, and
through hassle-free maintenance and ownership plans. machine financing bundled with Customer Value Agreements
Another exciting launch at Caterpillar’s Services display is the Cat (CVAs).
Central App, enabling customers to order Genuine Cat parts at • Equipment Protection Plans: We finance Equipment
any time, and from anywhere. Cat Central also provides a range Protection Plans (EPP) which provide coverage beyond the
of additional benefits such as personalized features to find the standard machine warranty for parts and labour protecting
right parts quickly, free in-app manuals, and more. new, used, or rebuilt machines from defects and unplanned
repair costs.
What are your thoughts on the growth and potential of the Indian • Technology to help Customers Manage their Fleet
market in the coming years? Seamlessly: The MyCatFinancial app and online tools from
(SM) India has an ambitious goal of becoming a US$5 trillion Cat Financial help you manage your Cat Financial accounts
economy by the fiscal year 2025. Critical industries in which we and contracts.
operate i.e., resources, construction, energy & transportation Customer Value Agreements’ (CVAs) can support hassle-free
are at the heart of this vision. These sectors play a crucial role service to customers at any point in the machine lifecycle to help
in the socio-economic development of the country as they are maximize machine performance and utilization. A CVA includes
driving innovation, generating employment opportunities, and dealer technician support using genuine Cat parts for certain
fulfilling the infrastructure and power requirement of the growing planned maintenance and fluid health management to help
population. From infusing resource circularity into business models, identify issues before they cause unexpected downtime.
building smart infrastructure, making green energy accessible to
all, these industries are together working towards building a new In the ASEAN market, how do you perceive the differences
India. between customer bases in various regions, particularly in terms
The infrastructure sector is witnessing unprecedented growth led of their requirements and demands?
by urbanisation and demand for affordable housing. Government (SM) Covering the Asia-Pacific region, I’ve noticed that customer
is prioritising construction of smart cities, tunnels, railways, demands are quite high across the board. While there may be
dams, ports etc to enhance connectivity and boost economic slight variations in what customers prioritize, the underlying trend is
development. Simultaneously, the energy and transportation that they are aware of the solutions we offer. Most customers today
sectors are undergoing a paradigm shift by adopting energy understand the value proposition of our machines.
saving technology and techniques. There is a growing traction for What stands out is the growing demand for comprehensive
autonomy, electrification, and hybrid engines. Technology is at the solutions beyond just the machinery itself. Customers are looking
forefront of reshaping these sectors. It has led to evolution of the for financing options, customer value agreements (CVA), and
way customers own and operate their machines. In this scenario, service commitments that help them manage risks throughout
the companies that are investing in advanced technology like IoT, the entire lifecycle of their equipment—not just at the point
automation, electrification and developing smart solutions are of purchase. Therefore, I wouldn’t categorize one region as
likely capture the market and thrive in the long run. more demanding than another; rather, all markets are seeking
additional solutions.
This shift towards seeking extra services is beneficial for us. It
How are you redefining the ownership experience for customers allows us to engage directly with customers to understand their
while supporting them in managing their total cost of ownership? challenges better and collaborate with dealers to tailor our
(MR) Cat machines are known for its durability, efficiency, offerings accordingly. The emphasis is on providing a holistic
productivity and reliability. Our products are built to be rebuilt. approach that addresses customer needs throughout their
They are designed to withstand heavy-duty operating conditions engagement with our products.

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