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Fast Facts
In order to deliver greater convenience and higher economic value to their customers,
construction equipment companies should take the following actions:
 Create a seamless sales journey
 Optimize customer economics
 Unlock value from data and analytics
 Become a value-added customer platform
 Pursue new opportunities in electrification

A McKinsey report aptly highlighted that multiple forces are That’s why Hyundai Construction Equipment’s Hi-Track service
at play in reshaping the market for off-highway equipment for assists customers in conveniently monitoring their equipment
manufacturers and their dealers. Customer expectations for around the clock, across locations, and on the click of their
convenience, digital engagement, sustainable offerings, and phone or laptop. Hyundai’s proprietary product, Hi-Track uses GPS
aftermarket services are rising rapidly. OEMs are expanding their to monitor the customers’ construction equipment through one
traditional sales models to target new revenue sources and are smart App in real-time. Hi-Track helps customers end downtime by
generating substantially more data and insights from connected keeping machines in tip top shape and operating daily. Detailed
equipment than in the past. These shifts have significant daily reports inform customers in advance when their fleet needs
implications for the future of dealership sales and service. re-fuelling.
The industry can learn from recent developments in the Similarly, SANY EVI MOBILE APP is developed for Sany Machine
automotive industry, where digital ecosystems offer an Owners. This App helps users to manage equipment status through
omnichannel experience that supports all stages of the car IoT data lake architecture. Customers can search live location
ownership journey. What distinguishes this experience is that the and track their equipment. Accurate hours monitoring and service
customer can move seamlessly among different steps along the maintenance reminders help improve maintenance planning.
journey. For example, a customer who initiates contact online may Real-time location data helps plan and implement maintenance.
subsequently continue the journey in the dealership. Central to the Fleet Management planning as the whole customer fleet is
experience is the concept of a ‘Virtual Garage’, an online platform available on single ID. Service history records help customers
where customers can do everything from scheduling service and keep track of a machine for last 10 days. Critical machine alerts
updating their insurance to renting or trading in a car. inform immediately of non-routine attention. Alerts indicating low
When it comes to machine diagnostics & uptime, more is less. oil pressure, low coolant level, blocked air filter and high coolant

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