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COVER STORY

temperature help with proactive maintenance, avoiding problems and almost 700 outlets ensure that its customers are never far
later. SANY also shares critical product & new scheme information away from professional product support. Says Deepak Shetty,
through the application. CEO & MD, JCB INDIA, “Innovation and Sustainability have
Talking about Caterpillar’s customer centricity approach, always remained critical to our operations,
Mukul Dixit, Director – Sales & Marketing, Caterpillar’s Global and we continue to introduce products
Construction And Infrastructure Division, shares, “We announced, that significantly limit their impact on the
‘Aftermarket Performance Customer Value Agreements’ (CVAs), environment. We at JCB are very focused
to support hassle-free service to customers on skilling and training operators. In spite of
at any point in the machine lifecycle to the lockdown due to the pandemic in the
help maximize machine performance last 2 years JCB trained over 2600 operators
and utilization. This CVA includes dealer all over the country. We are also looking to collaborate with State
technician support using genuine Cat parts Governments to enable more job opportunities. Another very
for certain planned maintenance and fluid important aspect is as machines are getting smarter it is very
health management to help identify issues important that the operator behind the wheel is also smart and up
before they cause unexpected downtime. Customers will also to date to make optimum use of the machine and that is when
have access to helpful machine data and insights which are just our end customers are benefitted.”
one click away – available 24/7 from customers’ mobile phone. Kubota machines are designed with the safety in mind, which
Customers can contact their dealer to know more about CVAs gets reflected in each component. Kubota canopy has ROPS/
and other offers.” FOPS protective structure, which will protect operators in case of
With operating costs becoming more critical than ever, JCB accidents, operators seat belts are supplied as standard in all
products are designed to consume lesser fuel and have lower Kubota products and also Kubota machine joystick operating
maintenance costs, thereby improving the profitability for leavers are ergonomically designed to reduce fatigues of
customers. The company has also integrated digital technology operators so that they can operate the Kubota machine with ease
such as Telematics and Parts App into its products and services and longer hours of production even in case of rough conditions.
basket. The JCB range of machines come with this revolutionary Kubota has a strong dealership network and trained service
technology that gives real-time updates on the service operations engineers to support the customers round the clock and conducts
and the security of the machine. These connected machines regular training to Kubota customer operators, site personnel and
give critical information on their productivity and operations. dealer engineers to upkeep the Kubota machines.
JCB Livelink immensely helps in fleet management gives the Mahindra’s Construction Equipment Division (MCE) has rapidly
opportunity for continuous monitoring of the health of the expanded its after sales service and spares network, which now
machines and maximising the equipment uptime. Additionally, includes over 50 3S Dealerships, Authorized service centers and
its network of over 60 dealers, 6,500+ dealer service engineers spares network of more than 50 retail outlets further improves the

14 CONSTRUCTION OPPORTUNITIES|SEPTEMBER 2022