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COVER STORY

Custo
Customer is KINGmer is KING

What keeps the construction equipment companies in good books
of their customers? It’s definitely an impeccable Customer Service
that is backed by technology and innovative solutions. While leading
construction equipment manufacturers have been paying greater
attention to the design, sustainability & efficiency quotient of their
products, lately the global giants have started the trend of adopting
the ‘Customer First Approach’, wherein they offer one-of-a-kind solutions
for timely upkeep of their equipment, which are technology driven,
seamless and highly convenient. Closer home, we have been witnessing
winds of change with companies such as Mahindra & Mahindra, CASE,
Caterpillar, leading the baton of Customer Centricity. Capturing the
transformative dynamics where Customer is KING… writes,
PRERNA SHARMA.

12 CONSTRUCTION OPPORTUNITIES|SEPTEMBER 2022