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continue to evaluate emerging technologies based on their ability and export base.
to deliver practical improvements in productivity, efficiency and
environmental performance under Indian operating conditions. How does your organisation ensure strong aftermarket support,
Our aim is to ensure that innovation delivers measurable customer customer service and high uptime for its equipment across
value while supporting the industry’s transition towards more diverse and demanding operating conditions? What sort of
efficient and responsible construction practices. customer centric initiatives has your company undertaken to be
one step ahead of competition?
Tell us about the indigenisation efforts undertaken by the For construction equipment customers, machine uptime
company to meet the market requirements? What is the directly influences productivity, project schedules and operating
company’s approach to implementing the ‘Make in India’ drive? economics. Our aftermarket approach at CASE is therefore
Local manufacturing has been an important part of CASE’s focused on supporting customers throughout the machine
presence in India, enabling us to develop capabilities that lifecycle through genuine parts, trained service support, preventive
respond to both domestic and international market requirements. maintenance and warranty solutions. CASE Care provides
Our Pithampur facility in Madhya Pradesh manufactures loader extended service support, CASE Care Gold offers scheduled
backhoes, compactors and crawler excavators and serves maintenance and additional service benefits, while CASE Protect
the Indian market as well as international markets, with exports provides extended warranty support and technical assistance.
to more than 100 countries across Africa, the Middle East, Asia FLEETPRO also provides value focused replacement parts and
Pacific, North America and Latin America. The facility provides an maintenance solutions for customers operating mature fleets.
important base for strengthening our manufacturing capabilities Together, these offerings are designed to improve equipment
and supporting products suited to evolving customer requirements. availability and make ownership more predictable.
For us, Make in India is about building a stronger manufacturing Customer support is also becoming more proactive through
ecosystem through localisation, supplier capabilities, product connected technologies. Through myCASE Construction,
development and export competitiveness, rather than simply customers can access information related to machine
increasing local assembly. We continue to expand our locally performance, utilisation and maintenance requirements, helping
manufactured portfolio and strengthen our ability to respond to them plan service interventions and manage equipment more
market requirements. This approach is aligned with the broader effectively. This is complemented by our service and parts
direction of the Indian construction equipment industry, where ecosystem and dealer network across India. Our customer centric
ICEMA reports an average localisation level of around 60%, with approach is ultimately about understanding the application
some products exceeding 90%, and an industry ambition to and providing the right combination of equipment, technology,
reach 70 to 80% localisation by 2030. For CASE, strengthening service, parts and support, enabling customers to improve
localisation can support greater responsiveness, supply chain productivity, maximise uptime and achieve greater predictability
resilience and India’s growing role as a global manufacturing in total cost of ownership.

40 CONSTRUCTION OPPORTUNITIES|SEPTEMBER 2026