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COVER STORY
INTERACTION
equipment and processes, helping contractors improve capable of delivering measurable value.
consistency and productivity. For us, innovation ultimately means making construction
The larger objective is to address the diverse requirements operations more predictable, efficient and sustainable while
of India’s infrastructure programme, whether it is a major improving the total cost of ownership for customers.
expressway, an urban flyover, a bridge project or rural connectivity.
Customers increasingly want equipment that delivers predictable Tell us about the indigenisation efforts undertaken by the
performance, lower operating costs and measurable lifecycle company to meet the market requirements? What is the
value. That is the direction in which our portfolio is evolving. company’s approach to implementing the ‘Make in India’ drive?
Indigenisation is central to our long term strategy in India because
Please provide details on your emphasis on technology, research, the requirements of the Indian construction equipment market are
design and innovation? What is your focus on technological up often very different from those of other markets.
gradation in respect of digitalisation, automation, AI, telematics A machine designed for India has to account for demanding
and predictive technologies to enhance productivity, safety, operating conditions, varied project environments, high utilisation
lifecycle value and overall machine performance for customers? and the commercial realities faced by contractors. Our approach
Technology today has to translate into a tangible business has therefore been to progressively increase local manufacturing
outcome for the customer. At Ammann, our approach to research and sourcing while retaining Ammann’s global technology
and innovation is therefore centred on improving productivity, standards.
machine utilisation, safety, fuel efficiency and lifecycle economics Our manufacturing presence in Gujarat is an important part of
rather than introducing technology for its own sake. this strategy. The Ditasan facility in Mehsana gives us capabilities
Digitalisation is becoming increasingly important across our across manufacturing, testing and training, allowing us to
equipment portfolio. Solutions such as AS1 provide real time strengthen both local production and technical capability.
plant visualisation, remote diagnostics, self diagnostics and Depending on the product category, our localisation levels are
error logging. A Cloud and Service Link extend this approach by already in the range of approximately 85% to 95%. This creates
enabling better monitoring and service support. several advantages. It improves supply chain resilience, reduces
On our compaction equipment, ACE intelligent compaction helps dependence on imports, enables faster response to market
operators achieve more consistent results by providing greater requirements and allows us to develop solutions better suited to
insight into compaction performance. Intelligent Eco Mode can Indian conditions.
reduce fuel consumption by up to 30%, demonstrating how digital Make in India, in our view, should ultimately mean more than
technology can deliver a direct operational benefit. assembling equipment locally. It should involve developing
We are also looking at the wider role of automation and predictive engineering capabilities, supplier ecosystems, technical skills and
technologies. The industry is gradually moving from reactive manufacturing expertise within the country.
maintenance towards condition based monitoring, where India is also becoming increasingly important as an export base.
machine data can help identify potential issues before they Our Indian operations already contribute approximately 20% to
become costly failures. The key challenge in India is ensuring 25% of revenue through exports.
that these technologies remain practical and accessible for That demonstrates the potential for India to become a
contractors operating in highly diverse conditions. Our focus is manufacturing and engineering hub within the wider Ammann
therefore on designing systems that are intuitive, scalable and ecosystem.
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