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and expand construction and mining activity. ICEMA’s Vision urban and industrial infrastructure. We are also preparing to
2030 identifies sustained demand creation, a robust operating introduce new products in the coming year, further strengthening
ecosystem, technology and skilling as key pillars for the sector’s our ability to address evolving customer requirements. Our focus
growth, with the objective of strengthening India’s position as a remains on understanding the specific application and operating
global manufacturing and export hub for construction equipment. environment and providing the right equipment solution to deliver
At CASE Construction Equipment, our focus will remain on productivity, reliability, efficiency and lifecycle value.
supporting this growth through application focused products,
technology enabled solutions and dependable customer support. Please provide details on your emphasis on technology, research,
As the market evolves, we expect customers to increasingly favour design and innovation. What is your focus on technological
equipment that combines productivity, efficiency, connectivity, upgradation in respect of digitalisation, automation, AI,
safety and predictable lifecycle costs. telematics and predictive technologies to enhance productivity,
safety, lifecycle value and overall machine performance for
Tell us about your product portfolio of equipment. Which sectors customers? How is your organisation embedding sustainability,
will be the major demand drivers? cleaner technologies and environmentally responsible practices
India’s construction equipment market is becoming increasingly into its products, operations and long-term strategy?
diverse, with infrastructure development, road construction, As construction projects become more demanding, technology is
mining, urbanisation and industrial activity creating demand playing a greater role in helping customers improve productivity,
across a wide range of applications. This is driving the need for machine utilisation, safety and decision making. Connected
equipment that combines versatility, productivity, reliability and equipment can provide greater visibility into machine
efficiency while being suited to varied operating conditions. As performance and operating patterns, while digital tools can
projects become more specialised, customers are also placing support more proactive maintenance and fleet management.
greater emphasis on application suitability, ease of operation, At CASE, our approach is to combine this digital capability with
serviceability and the overall value delivered by equipment continuous improvements in machine engineering, focusing on
throughout its lifecycle. efficient power delivery, hydraulic performance, operator comfort,
At CASE Construction Equipment, our India portfolio includes safety and serviceability. Our myCASE Construction telematics
backhoe loaders, compactors, crawler excavators, motor graders provides connected insights that help customers monitor machine
and crawler dozers, catering to a broad range of construction, performance, utilisation and maintenance requirements, enabling
infrastructure, earthmoving and mining applications. Our portfolio better planning and more informed equipment management.
includes the NX Series backhoe loaders, 952 NX compactor Sustainability is an important part of this technology and product
and CX220C crawler excavator, among other solutions. We development journey, particularly as customers seek to improve
have also expanded into the skid steer loader segment with the efficiency while meeting evolving emissions requirements. Our
Made in India SR130B Skid Steer Loader, offering a compact and Indian portfolio includes equipment compliant with BS CEV Stage V
versatile solution for applications requiring manoeuvrability and requirements, while technologies such as electronically controlled
attachment flexibility. Roads and highways, rural connectivity and engines, advanced hydraulic systems and efficiency focused
mining will continue to be important demand drivers, alongside operating modes support efficient machine performance. We also

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