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      INTERACTION  COVER STORY





























       How does your organisation ensure strong aftermarket support,   undertaken to be one step ahead of competition?
       customer service and high uptime for its equipment across   For us, customer centricity begins with understanding the
       diverse and demanding operating conditions?         operating realities of our customers. Construction equipment is
       For construction equipment, the relationship with the customer   a long term investment, so customers evaluate much more than
       does not end when the machine is delivered. In fact, that is when   the initial purchase price. They look at productivity, fuel efficiency,
       the most important phase begins. Equipment productivity directly   uptime, service support and total cost of ownership.
       affects project timelines, and therefore uptime is one of the most   At Ammann, we have therefore focused on creating a stronger
       important components of customer value. Our aftermarket   lifecycle proposition around our equipment. This includes
       strategy is built around service responsiveness, spare parts   application focused product solutions, operator training, digital
       availability, technical expertise and preventive maintenance.   tools for monitoring and diagnostics, and responsive after sales
       Technologies such as Service Link and A Cloud are helping us   support. Our platforms such as A Cloud and Service Link help
       strengthen this model by providing better visibility into equipment   customers gain greater visibility into equipment performance and
       performance and enabling faster diagnostics.        maintenance requirements. We have also strengthened our local
       We are also investing in customer and operator training. The   manufacturing and localisation capabilities, which enables us to
       Ditasan facility in Gujarat includes dedicated training infrastructure   respond faster to market requirements and provide solutions suited
       and a compactor testing area. This is important because even   to Indian operating conditions.
       the most advanced equipment can underperform if operators are   The next phase of customer centricity will increasingly be
       not adequately trained. Our approach is also increasingly moving   about helping customers make better decisions through data,
       towards preventive and predictive service rather than waiting for a   technology and application specific insights. Our objective is to
       machine to fail. Remote diagnostics and machine data can help   build long term partnerships where we contribute to productivity
       identify potential issues earlier, reducing unplanned downtime.  and profitability across the entire equipment lifecycle.
       India presents an especially demanding operating environment
       because equipment may work across different geographies,   What is your assessment of the market potential for your key
       climatic conditions and project types. Our service model   product categories in India, and how do you foresee demand
       therefore needs to combine global technical standards with   trends evolving in 2027 and beyond?
       local responsiveness. Ultimately, customers evaluate equipment   India remains one of the most attractive construction equipment
       through the productivity they achieve from it. Our responsibility   markets globally, supported by sustained infrastructure spending,
       is to ensure that the machine delivers consistent performance   urbanisation and investments in roads, highways, airports and
       throughout its operating life, supported by the right people, parts,   industrial infrastructure.
       technology and technical expertise.                 For Ammann, the outlook across asphalt plants, pavers and
                                                           compaction equipment remains encouraging. Road construction
       What sort of Customer centric initiatives has your company   will continue to be an important demand driver, while increasing


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