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INTERACTION COVER STORY
How does your organisation ensure strong aftermarket support, undertaken to be one step ahead of competition?
customer service and high uptime for its equipment across For us, customer centricity begins with understanding the
diverse and demanding operating conditions? operating realities of our customers. Construction equipment is
For construction equipment, the relationship with the customer a long term investment, so customers evaluate much more than
does not end when the machine is delivered. In fact, that is when the initial purchase price. They look at productivity, fuel efficiency,
the most important phase begins. Equipment productivity directly uptime, service support and total cost of ownership.
affects project timelines, and therefore uptime is one of the most At Ammann, we have therefore focused on creating a stronger
important components of customer value. Our aftermarket lifecycle proposition around our equipment. This includes
strategy is built around service responsiveness, spare parts application focused product solutions, operator training, digital
availability, technical expertise and preventive maintenance. tools for monitoring and diagnostics, and responsive after sales
Technologies such as Service Link and A Cloud are helping us support. Our platforms such as A Cloud and Service Link help
strengthen this model by providing better visibility into equipment customers gain greater visibility into equipment performance and
performance and enabling faster diagnostics. maintenance requirements. We have also strengthened our local
We are also investing in customer and operator training. The manufacturing and localisation capabilities, which enables us to
Ditasan facility in Gujarat includes dedicated training infrastructure respond faster to market requirements and provide solutions suited
and a compactor testing area. This is important because even to Indian operating conditions.
the most advanced equipment can underperform if operators are The next phase of customer centricity will increasingly be
not adequately trained. Our approach is also increasingly moving about helping customers make better decisions through data,
towards preventive and predictive service rather than waiting for a technology and application specific insights. Our objective is to
machine to fail. Remote diagnostics and machine data can help build long term partnerships where we contribute to productivity
identify potential issues earlier, reducing unplanned downtime. and profitability across the entire equipment lifecycle.
India presents an especially demanding operating environment
because equipment may work across different geographies, What is your assessment of the market potential for your key
climatic conditions and project types. Our service model product categories in India, and how do you foresee demand
therefore needs to combine global technical standards with trends evolving in 2027 and beyond?
local responsiveness. Ultimately, customers evaluate equipment India remains one of the most attractive construction equipment
through the productivity they achieve from it. Our responsibility markets globally, supported by sustained infrastructure spending,
is to ensure that the machine delivers consistent performance urbanisation and investments in roads, highways, airports and
throughout its operating life, supported by the right people, parts, industrial infrastructure.
technology and technical expertise. For Ammann, the outlook across asphalt plants, pavers and
compaction equipment remains encouraging. Road construction
What sort of Customer centric initiatives has your company will continue to be an important demand driver, while increasing
36 CONSTRUCTION OPPORTUNITIES|SEPTEMBER 2026

