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COVER STORY
predictive technologies?
PALFINGER’s technology and product strategy is focused on
improving safety, ease of operation, productivity and overall INTERACTION
equipment efficiency. Digital tools such as fleet monitoring, job
planning, stability control, automated functions and intuitive
operator interfaces help simplify complex tasks, improve visibility
of machine performance and support more effective planning.
These technologies can reduce human errors, minimise operator
fatigue and reduce dependence on individual operator skill,
particularly in demanding applications. For PALFINGER, technology
adoption must deliver measurable customer value by improving
equipment utilisation, reducing downtime and supporting lower
lifecycle costs.

Tell us about the indigenisation efforts undertaken by the
company to meet market requirements. What is the company’s
approach to implementing the ‘Make in India’ drive?
Localisation is an important part of PALFINGER’s long-term strategy
in India. Our focus is on developing “Make in India, for India”
solutions while progressively strengthening local manufacturing,
sales, service and installation capabilities across the country.
A key step in this strategy is the new manufacturing plant in
Maharashtra, which will support the Indian market and strengthen
PALFINGER’s local capabilities. In parallel, we are expanding our
partner network to improve customer reach, service availability
and local support, while maintaining PALFINGER’s global quality
and technology standards.
Localisation is central to our customer-focused strategy. Through
How does your organisation ensure strong aftermarket support, our new manufacturing plant in Maharashtra and the expansion of
customer service and high uptime for its equipment across our partner, service and installation network, we are strengthening
diverse and demanding operating conditions? our local capabilities and moving closer to customers across
PALFINGER is strengthening its support ecosystem by expanding India. This enables us to develop solutions suited to local
its partner network and enhancing customer service touchpoints applications and operating conditions, while providing faster,
across India. The company is also the only manufacturer in the more accessible support and maintaining PALFINGER’s global
industry to offer certified training under a Skill India-focused quality and technology standards.
initiative, a key program driven by the Government of India. Digital tools such as fleet monitoring, job planning and remote
These efforts are intended to strengthen local technical expertise, technical assistance further support better equipment utilisation,
improve the quality and speed of customer support, enhance uptime and lifecycle value. Our objective is to build a reliable
equipment reliability and reduce avoidable downtime. ecosystem around our equipment and support customers
India currently has a network of six PALFINGER partners, and the throughout its lifecycle.
company plans to expand this network to more than 50 partners
by 2030. This expansion will bring PALFINGER closer to customers What is your assessment of the market potential for your key
across the country, improving service accessibility, response times product categories in India, and how do you foresee demand
and the overall customer value proposition. trends evolving in 2027 and beyond?
Digital tools such as Smart Eye and PALDIAG also support remote India offers significant potential for PALFINGER’s cranes, access
technical assistance and connectivity. Together with our regional platforms and other advanced lifting solutions. Investments
service network, these initiatives help us support customers in transport, railways, energy, urban development, logistics,
throughout the equipment lifecycle—from installation and training construction and industrial infrastructure are creating demand
to maintenance and ongoing technical support. for equipment that offers greater safety, reach, reliability and
operational efficiency.
What customer-centric initiatives has your company undertaken Looking ahead, we expect demand to increasingly shift towards
to stay ahead of the competition? specialised, mobile and productivity-oriented equipment.
Our customer-centric approach begins with understanding Customers are evaluating solutions based on lifecycle value,
application-specific challenges and developing solutions that uptime, equipment utilisation and total cost of ownership rather
address customer needs across the complete user experience. than acquisition cost alone. Greater mechanisation, digitalisation
This approach is reflected in our brand promise, LIFETIME and the adoption of safer lifting practices are likely to remain
EXCELLENCE, which guides every solution we deliver to the market. important trends as India’s infrastructure development continues.

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