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COVER STORY
INTERACTION CO VER STOR Y depending on the configuration.
A strong regional partner and service network will also be important
in supporting rental customers through faster technical assistance,
maintenance and improved equipment availability. As customers
increasingly focus on flexibility, uptime and lifecycle value, the
rental segment could create further opportunities for specialised
lifting solutions.
What are the major demands of end-users of your equipment? Is
there a shift from initial cost to TCO in buyer decisions?
The Indian market is moving away from a predominantly price-
driven purchasing approach towards one focused on productivity,
uptime, lifecycle value and total cost of ownership. Customers are
increasingly evaluating how effectively a machine can improve
productivity, operate efficiently and deliver reliable performance
throughout its lifecycle.
There is growing demand for operator safety, ease of operation,
intelligent functions, reduced downtime and better equipment
utilisation. Customers are also looking for stronger after-sales
support, training and service availability. This is driving interest
in specialised equipment and digital solutions that can deliver
measurable improvements in safety, productivity and operating
efficiency.
Your company has been exhibiting at bauma CONEXPO INDIA.
How has the exhibition evolved, and what have been the major
takeaways as an exhibitor?
For PALFINGER, bauma CONEXPO INDIA has become an important
platform for engaging directly with customers, understanding
application-specific challenges and demonstrating advanced
lifting solutions. The exhibition provides an opportunity to present
technologies that improve safety, efficiency and equipment
availability while receiving direct feedback from the Indian market.
Our participation in the Noida edition will also help strengthen
How is your organisation embedding sustainability, cleaner our presence in northern India, engage with major construction
technologies and environmentally responsible practices into its and infrastructure companies and expand our partner network.
products, operations and long-term strategy? A key takeaway is the growing customer interest in safer, more
PALFINGER’s approach is centred on improving equipment specialised and application-oriented solutions that can offer
efficiency, productivity and utilisation while supporting safer and better productivity and lifecycle value than conventional
more responsible operations. Specialised equipment, digital alternatives.
job planning, fleet monitoring and intelligent functions can help
customers use machines more effectively, reduce avoidable What is your outlook for the construction equipment industry and
downtime and improve lifecycle value. your company going forward?
The company’s broader focus is on developing solutions that The construction equipment industry is entering a phase shaped
improve productivity and safety while reducing environmental by greater mechanisation, digitalisation and the adoption of
impact. As the equipment industry evolves, PALFINGER will continue specialised equipment. Customers are increasingly seeking
to assess technologies that are relevant to customer applications, solutions that improve safety, productivity, ease of operation,
operating conditions and the changing energy landscape, uptime and lifecycle value.
without compromising reliability or customer economics. India’s investments in infrastructure, transport, energy, logistics,
urban development and industrial projects offer strong long-term
Rentals are growing. What is your strategy to tap opportunities, potential for advanced lifting and material-handling solutions.
and what is your outlook for the rentals market? PALFINGER is strengthening its presence through the new
Rental customers typically require equipment that offers high manufacturing plant in Maharashtra, the expansion of its partner
utilisation, versatility, reliability and strong service support across and service network, and the development of solutions suited to
multiple projects. PALFINGER’s multi-utility and application-oriented Indian requirements. Our objective is to support India’s growth by
solutions can support this requirement by enabling equipment to delivering global expertise through local solutions and building a
be used across different lifting and material-handling applications, reliable ecosystem around our products.
46 CONSTRUCTION OPPORTUNITIES|SEPTEMBER 2026

