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COVER STORY
      INTERACTION  CO VER STOR Y                           depending on the configuration.

                                                           A strong regional partner and service network will also be important
                                                           in supporting rental customers through faster technical assistance,
                                                           maintenance and improved equipment availability. As customers
                                                           increasingly focus on flexibility, uptime and lifecycle value, the
                                                           rental segment could create further opportunities for specialised
                                                           lifting solutions.

                                                           What are the major demands of end-users of your equipment? Is
                                                           there a shift from initial cost to TCO in buyer decisions?
                                                           The Indian market is moving away from a predominantly price-
                                                           driven purchasing approach towards one focused on productivity,
                                                           uptime, lifecycle value and total cost of ownership. Customers are
                                                           increasingly evaluating how effectively a machine can improve
                                                           productivity, operate efficiently and deliver reliable performance
                                                           throughout its lifecycle.
                                                           There is growing demand for operator safety, ease of operation,
                                                           intelligent functions, reduced downtime and better equipment
                                                           utilisation. Customers are also looking for stronger after-sales
                                                           support, training and service availability. This is driving interest
                                                           in specialised equipment and digital solutions that can deliver
                                                           measurable improvements in safety, productivity and operating
                                                           efficiency.

                                                           Your company has been exhibiting at bauma CONEXPO INDIA.
                                                           How has the exhibition evolved, and what have been the major
                                                           takeaways as an exhibitor?
                                                           For PALFINGER, bauma CONEXPO INDIA has become an important
                                                           platform for engaging directly with customers, understanding
                                                           application-specific challenges and demonstrating advanced
                                                           lifting solutions. The exhibition provides an opportunity to present
                                                           technologies that improve safety, efficiency and equipment
                                                           availability while receiving direct feedback from the Indian market.
                                                           Our participation in the Noida edition will also help strengthen
       How is your organisation embedding sustainability, cleaner   our presence in northern India, engage with major construction
       technologies and environmentally responsible practices into its   and infrastructure companies and expand our partner network.
       products, operations and long-term strategy?        A key takeaway is the growing customer interest in safer, more
       PALFINGER’s  approach  is  centred  on  improving  equipment   specialised and application-oriented solutions that can offer
       efficiency, productivity and utilisation while supporting safer and   better productivity and lifecycle value than conventional
       more responsible operations. Specialised equipment, digital   alternatives.
       job planning, fleet monitoring and intelligent functions can help
       customers use machines more effectively, reduce avoidable   What is your outlook for the construction equipment industry and
       downtime and improve lifecycle value.               your company going forward?
       The company’s broader focus is on developing solutions that   The construction equipment industry is entering a phase shaped
       improve productivity and safety while reducing environmental   by greater mechanisation, digitalisation and the adoption of
       impact. As the equipment industry evolves, PALFINGER will continue   specialised equipment. Customers are increasingly seeking
       to assess technologies that are relevant to customer applications,   solutions that improve safety, productivity, ease of operation,
       operating conditions and the changing energy landscape,   uptime and lifecycle value.
       without compromising reliability or customer economics.   India’s investments in infrastructure, transport, energy, logistics,
                                                           urban development and industrial projects offer strong long-term
       Rentals are growing. What is your strategy to tap opportunities,   potential for advanced lifting and material-handling solutions.
       and what is your outlook for the rentals market?    PALFINGER is strengthening its presence through the new
       Rental customers typically require equipment that offers high   manufacturing plant in Maharashtra, the expansion of its partner
       utilisation, versatility, reliability and strong service support across   and service network, and the development of solutions suited to
       multiple projects. PALFINGER’s multi-utility and application-oriented   Indian requirements. Our objective is to support India’s growth by
       solutions can support this requirement by enabling equipment to   delivering global expertise through local solutions and building a
       be used across different lifting and material-handling applications,   reliable ecosystem around our products.


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