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       Understanding that each application has unique requirements, we
       focused on identifying specific customer needs across different
       regions. Based on these insights and customer expectations, we
       designed and developed products tailored to a wide range of
       applications, ensuring relevance and value for our customers
       across the country. What we see today is a direct reflection of
       customers preferences, which has resulted in a very high customer
       retention rate. Hyundai has grown as a brand because, in the
       aftermarket, it offers one of the highest resale values. Our products
       are simplifies, easy  to maintain,and supported by extended
       service hours. Additionally, the cost per unit- whether in production   the R210E. The “E” stands for high fuel efficiency and superior
       or fuel consumption- is significantly lower. Over the last 18 years,   operating economics for the end customer. This model has
       we have expanded our presence across India and now work with   been specifically designed for rental customers. With extended
       38 dealers to serve our customers. We also operate more than   maintenance intervals, low operating costs, and a completely
       325 offices that stock spare parts and are staffed with trained   redesigned structure, this series represents a major upgrade. The
       engineers. These offices act as customer touchpoints, enabling us   hydraulics are also entirely new and not interchangeable with
       to reach customers and respond to their requirements within the   existing models. We strongly believe this new series will help rental
       same day. Wherever there is a strong customer cluster, we ensure   customers improve profitability in a highly competitive market,
       our own offices are present. This has been our journey in India.  where savings directly translate into earnings. Furthermore, in the
       At Excon, we are showcasing products for the agriculture and   mining segment, we have four models on display in the 30-ton
       urban infrastructure sectors. We have introduced two newly   and 50-ton categories. We have witnessed strong footfall at the
       launched mini excavator models from Hyundai in the 3-ton and   exhibition and have also received a healthy number of order
       3.5-ton categories. The key highlight of these machines is their   bookings.
       compact design. In agriculture applications, compact size and
       zero tail radius are essential for easy maneuverability. Similarly, in   In terms of AI, you know digitalization and Telematics. How are
       urban applications where space constraints are common, these   you embedding that into the machines so that the end user gets
       machines perform effectively, and the customer response has   the full benefits?
       been very positive. For road infrastructure and irrigation—what   Across all our products, whether an excavator operating in
       we refer to as the construction range—we are displaying eight   agriculture, construction, or mining, or equipment such as wheel
       models. Most of these belong to the Smart X Plus series, which was   loaders and material-handling machines, we have integrated a
       launched just two months ago at our Chakan plant. These models   remote management system as a standard feature. This system
       are upgraded versions of the previous series, offering improved   provides fault code alerts and maintenance schedules, which are
       fuel efficiency and enhanced durability.            communicated to customers in their local dialects.
       In addition, Excon exclusively features a new concept model,   To better connect with Indian customers, we have continuously


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