Page 50 - Construction_Opportunities_January_2026

INTERACTION POST-EXCON

HD HYUNDAI Construction Equipment, India –

Building a Comfortable Tomorrow with Smart, Safer

& Innovative Solutions

Since its inception in 2007, HD Hyundai Construction Equipment India has come a long way. To date, the
company has rolled out over 50,000 machines from its Chakan plant, making it India’s largest exporter
and the second-largest manufacturer of excavators.
In an exclusive interview with CONSTRUCTION OPPORTUNITIES, RAJA SHARMA, HEAD – PRODUCT
MARKETING, HD HYUNDAI CONSTRUCTION EQUIPMENT INDIA, speaks about the company’s journey in
India, its launches at EXCON 2025, and much more.

How has HD HYUNDAI CE’s journey in India and what are the key
products and technologies you have launched at Excon 2025?
HD Hyundai’s journey in India spans nearly 18 years. We began with an
initial investment of `300 crores to set up our manufacturing plant, and
over the years, we have continued to invest steadily. Today, our Pune
plant not only caters to the Indian market but also exports to more than
35 countries worldwide.
Over the past 18 years, Hyundai has achieved a market share of
nearly 18% in the excavator segment we operate in. This success and
milestone have been driven largely by strong customer retention and
loyalty toward the brand. The foundation of this loyalty lies in a clear and
consistent philosophy we adopted from the very beginning: listening to
our customers and reflecting their feedback in our business strategies.
This customer-centric approach has been deeply embedded in our
product strategy as well. The products we offer today are a direct
reflection of what our customers have taught us over the years. We also
recognized early on that India is a highly diverse and complex market.
For instance, Gujarat has extensive salt farming applications, Rajasthan
is known for marble and granite operations, while pan-India activities
such as stone quarrying and earthwork are common across regions.

50 CONSTRUCTION OPPORTUNITIES|JANUARY 2026