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POST-EXCON
INTERACTION

with technology-driven, reliable machinery built for Indian supported by warehouses and depots, so genuine parts and
conditions and we are waiting and watching how Indian market service reach customers quickly.
is developing. A big part of our approach is preventive care. Through regular
maintenance schedules, operator and technician training,
In terms of customer segments, which segments are you targeting and digital monitoring tools like K-Assist, we help identify issues
aggressively so that you can expand your market share in the early and reduce unplanned downtime. Also, our machines are
excavator industry? designed for durability and fuel efficiency, and as I mentioned,
Kobelco’s market strategy in India is guided by clear customer many have clocked over 30,000 hours in the field, which speaks
expectations around productivity, fuel efficiency, affordability, for their reliability. When you combine all of this, it eventually helps
and versatility. A key insight is the industry’s growing focus on customers maintain both high productivity and consistent uptime
fuel efficiency, which directly impacts profitability. Kobelco throughout the machine’s working life.
machines are engineered to deliver lower fuel consumption
without compromising performance. This consistently positions How is your organization embedding sustainability, cleaner
our products as cost-effective choices in fuel-sensitive markets. technologies into your products and your projects? What is your
We also leverage India’s strong emphasis on long-term reliability. take on sustainability and cleaner technology?
Kobelco machines have clocked over 30,000 hours in the field, I am heading the task force on sustainability and also inaugurated
reinforcing customer confidence in our engineering quality and the Gulf Oil charging point on the first day here at Excon. We
encouraging repeat purchases. Our strategy reflects the need can see how with India advancing toward cleaner technologies
for versatility, driven by India’s diverse construction and mining and long-term Net Zero goals, the demand for fuel-efficient and
requirements. This is why our portfolio spans compact, mid-sized, low-emission equipment will keep rising. Kobelco already supports
and heavy-duty models suited for varied job-site conditions. this, our Sri City plant harnesses solar power which reduces CO
2
These factors collectively guide Kobelco’s product positioning and emissions by approximately 1 lakh kg per month, and we rely
long-term roadmap for the Indian market. on rail-based logistics which results in approximately 3000 kg
CO reduction per machine. We also support circular economy
2
In terms of aftermarket support, how do you ensure maximum practices by offering certified used machines through our Special
uptime for your machines because they are working in, you Solutions division which you can witness here at Excon as well.
know, conditions – really rigid conditions, the mining sector, the As far as CSR initiatives are concerned we do tree plantation,
infrastructure sector. So what has Kobelco done in terms of seeing water conservation, and waste management which shows our
that machines uptime is high and at the same time productivity commitment to environmental responsibility.
is high?
We believe uptime is extremely critical in sectors like mining and And what about Kobelco machines moving to electric, any plans.
infrastructure, and that’s where our aftermarket focus really comes Kobelco is closely monitoring the global transition toward
in. We have built a strong pan-India dealer and service network, electrification and alternative power solutions. As a global

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