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[NL]: These new three models, just now in the launch we talked market, that is really the backbone of how we normally design and
about is designed for Indian market and is manufactured in India. also ensure the launch to the market.
We actually have a design center in India which has morethan
4,000 engineers. Along with this engineering base, Caterpillar Selling a machine is the first step. But most importantly, what steps
already has the manufacturing base in India for five decades. and how do you ensure that you are giving your customers the
So, all this accumulation of the capability, commitment and best after-sales, after-market support, because the machines are
with these three new products, is really based on what are the working continuously in diverse conditions. So, what steps has
customer voice we collected from India. The 321 offers low Caterpillar taken in terms of giving the best after-market services
fuel consumption, 322 offers fuel efficiency, and 324, offers and customer service to the end user?
performance. (GR): There are two types of after-market services. One is there is
We continue to explore on how we can better support our customer a breakdown or troubleshooting. The second is that the regular
requirements. Our team in India leads all these requirements and maintenance and repairs. So, both of those aspects definitely
also the design and making possible. So, I will say that we’re very go as a part of any New Product Introduction (NPI). It is part of
proud to launch these products. It’s kind of designed for Indian our standard Caterpillar project management that we do. If
customers’ needs combined with Caterpillar’s latest technology. you look at these new products, we have a lot of electronics,
That’s why we’re very confident these three models that should electronic monitoring. So, all three machines are equipped with
really redefine the future. the VisionLink™ state-of-the-art, most upgraded version. And we
have electronic engines and electro-hydraulic controls as well as
Will there be greater penetration in the market for Caterpillar with the cabin monitors with which even the fuel consumption can be
the launch of these 3 excavators. monitored on the customer’s phone. Also, there are a lot of sensors
(GR): Customer segments we were already serving are now offered which monitors the machine health condition and throws any fault
with three new machines. For each of the customer segment, the code which comes on the machine.
value that our machines will provide has been increased. So, we With these connected assets, our dealer organizations using their
believe that it makes more sense for the customers to buy our equipment monitoring centers, monitor each machine. Any of
machines. They will make more profits by using our machines, these alerts are immediately notified or pushed to the monitoring
whatever be the work that they are doing, because they are centers as well as to the customer. If there’s something need to
uniquely tailored for them. So, definitely, our aim is to grow. We change or drain there is a team within Caterpillar and also within
have local manufacturing. We make it here, and we have a lot dealerships to respond quickly. And customers also will get that
of capacity to grow further. Yes, we want to increase our market report.
share. We have two ECM modules in these machines. One is in the
[NL]: I think our focus is really to ensure that our product delivers engine, one is the machine. So, we have full capability to monitor
the value to the customers that they can value and can support what’s happening in a particular machine. That’s number one.
the customer’s success. So, for all the products we launch to the So, you can detect or prevent. Second is services commitment

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