Page 63 - DIGITAL ISSUE MAY 2018
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ROAD & ROAD CONSTRUCTION EQUIPMENT
           and material costs in both soil and asphalt   Please provide details on your emphasis on technology, research, design and innovation?
           applications. On the other hand, Cat®   What is your focus on technological upgradation in respect of your products?
           Payload technologies provide on-the-go load   All our research, design and innovations are driven by our Enterprise Technology Strategy  INTERACTION
           weighing to assist operators with hitting   that focuses on four themes: Energy & Transportation, Machines & Machine Systems,
           precise load targets every time, helping   Automation & Enterprise Solutions and Factory Technology Solutions. Each of the four
           to reduce load times, optimize loading   themes includes bold, customer-focused goals against which development progress is
           e  ciency and increase jobsite productivity.  measured. Research activities currently underway within these areas include e orts to:
                                              •   Improve fuel consumption and reduce greenhouse gas
           Give us an understanding of their   •   Reduce owning and operating costs
           key features in terms of safety, ease   •   Increase uptime
           of operating your machines, operator   •   Increase operator e  ciency
           comfort, cost e  ciency etc. their speci c   •   Enable remote, autonomous and semi-autonomous operation
           advantages.                        •   Improve novice operators to skilled level
           Every Cat machine is designed with   •   Further, extend commonality
           utmost focus on safety, operator comfort,   •   Increase worksite e  ciency
           reliability, durability and performance. We   •   Increase power density
           always strive to make our customers more   •   Expand dual fuel and natural gas solutions
           successful by providing a state-of-the-art
           Cat equipment  with  better deliverables  or hire of road construction equipment   developed world-class R&D and product
           and performance compared to a competitive   market in India? To what extent is   development center and factory operations
           o ering.                          consumer behavior in uenced by cost?   here in India.   ough Caterpillar has been
           As an example Cat® backhoe loader is     e purchase or hire of road construction   serving Indian Backhoe Loader market
           engineered with some of the best- in-class  equipment is primarily driven by   since 2003, in April 2012, we launched a
           features like load sensing and close cantered   construction activities in the country.   new backhoe loader 424B manufacturing
           hydraulics, which has got  much better   While India is in the midst of an   facility in   iruvallur near Chennai.   is
           hydraulic efficiency, thereby ensuring   infrastructural development–new project   facility not only strengthens the company’s
           minimal wastage and better fuel e  ciency   launches and speedy completion of current   growing presence in India but also augments
           at optimal performance. In addition to   projects—there are more positive changes in   the distribution channel for this popular
           these features, we design our components to  the o  ng. For instance, projects that were   earth-moving  machine  by  bringing  in
           deliver a high-end performance and ensure  facing bottlenecks are also getting a speedy   enhanced local production capabilities.
           a better product life.             clearance and these developments spell good   We also  manufacture  other fast-moving
           The  operator’s cabins have undergone   news for road construction equipment.  products like 426F2 Back Hoe Loader,
           several improvements to make them more   Indian customers are shifting priority   216B3 Skid Steer Loader and 2021D
           operator friendly  like the option of air-  from initial price to life-cycle costs. With   Wheel loader in India. We are now actively
           conditioning, suspension seat, ergonomic  large investments currently being made in   leveraging our capability in India to support
           controls etc. Connected worksite solutions   the infrastructure sector, the customer is   our global business. For instance, weare
           have also helped improve overall utilization   keen today to complete the job quickly and  manufacturing 426F2 in India which is a
           and performance management of the   e  ciently to capture more opportunities.   global product for exports world over.
           equipment.                         Caterpillar focuses on partnering with the
                                              customer, through dealers, to help them   How do you expect the market to shape
           Are you looking to add new equipment   understand the options available, and the  for your industry through 2018 onwards?
           to your existing product portfolio?   capability of the machines. What we o er    e Government’s focus on infrastructure
           The  launch  of  4  new  products  last  year   are integrated solutions, right from the kind  development and upgradation of roads and
           were all intended to meet the industry’s   of purchase that is possible (outright buy,  highways will spur a lot of construction
           demand and customer’s requirements like    nance option or rental) to the support   activities, as a result of which the demand
           increased productivity, improved operator   services needed. Furthermore, technology   for construction equipment will also
           environment, betterfuel efficiency and   additions such as machine control and   increase considerably in the coming months.
           reliability. Weexpect more product launches  guidance system have clearly demonstrated   Our strategy is to expand our operations
           in coming months to cater to the growing  greater productivity and increased the  in line with the emerging opportunities
           industry and to meet changing customer   e  ciency of the customer.  and requirements of the market. In line
           expectations. We also want to upgrade our                             with this strategy, we have been making
           products to  ll some o he gaps that exist in   Tell us about the indigenization e orts   investments as well as launching products
           terms of what is being o ered today.   is is  undertaken by the company to meet the   consistently in India. We will continue the
           a starting point and more products in the   market requirements and approach to   strategy and invest to expand our business
           future.                            implementing the ‘Make in India’ drive?  here. In Caterpillar’s opinion, 2018 is the
                                              We are the global leader in the construction   year when India will continue to register
           What are the trends driving purchase   equipment and mining products and have  high growth and pro tability.


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