Page 43 - CO_July_2022
P. 43
MINI EXCAVATORSCAVATORS
MINI EX
INTERACTION
Intelligent machines, telematics and IoT are becoming a trend Your strategy to play in a price sensitive market.
with equipment, your comments. Cutting edge technology As the mini-excavator has an application-oriented marketplace,
featured in your machines. What distinguishes your equipment our excavator portfolio is built to the parameters that can get the
from competitors. customer the best pricing, comfort, and efficient machines at
With the modern revolution sweeping the construction industry, we appropriate pricing.
believe that the addition of telematics, IoT, and other components The ‘U’ series excavators that were recently launched into the
that enable the creation of industry 4.0. All XCMG mid-range market are designed to cater to the premium market with
and standard-sized excavators are delivered with the above- multiple add-ons on features so that the customer receives the
mentioned features, while the mini-excavator series machines best value proposition and benefits with our record-breaking
can be equipped with these features based on the requirements engineering.
of the customer.
Details us on the initiatives taken by your company in terms of
Factors such as safety, operator comfort, ease of operations are skilling operators.
crucial. What are the steps undertaken by you for providing the Schwing-Stetter India has a dedicated training department
same. functioning as a well-equipped support system for our customers
We have taken significant measures towards increased safety, and operators handling our machinery.
operator comfort, efficient performance, and ease of operation. We have been able to provide training through online and offline
These recently launched ‘U’ series mini-excavators come with means without any geographical limitations and we have been
multiple features like a canopy or cabin, rear camera, and other able to train about 1000+ operators in the past year through our
add-ons to ensure the safety and comfort of the operator. facilities which now also include simulators that can provide a
holistic feel of the process.
Aftermarket services as a strategic differentiator.
At Schwing Stetter India, we believe that service is the key to Your outlook for the rental market for mini excavators
success. This has been our mantra for the past two decades The mini-excavator market is an exponentially growing market
which has made our company the first in terms of customer that is creating a purely rental place of business.
satisfaction. We deliver the required services promptly through We have been receiving higher demand for mini-excavators ever
the 25+ dealerships spread across the Indian sub-continent that since their introduction to the market and the growth trajectory
carry the Schwing name proudly. of the market also promises significant growth in the coming
2-3 years.
Which sectors would be the major demand drivers for your mini
excavators going forward. Future outlook from the industry perspective and company?
Mini-excavators are categorized as purely an application-specific We have a positive outlook towards the growing market of mini-
machine which has three main sectors contributing to its rising excavators, which has given us the faculties to release a new
demands. The three main sectors are the agriculture sector, rural range of mini-excavators under the ‘U’ series.
construction sector, and landscaping sector. Geographically Our team is also working on fresh upgrades on the existing
speaking, we have received about 80% of inquiries from the South machinery to cater to the developing market and we are ready
Indian market to release newer models if the demand increases.
JULY 2022|CONSTRUCTION OPPORTUNITIES 43

