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CONSTRUCTION EQUIPMENT
INTERACTION for customers. With the rising attention on the road and highway construction

industry, as it is experiencing tremendous growth and
We also offer operators safety training and certification programs
development. The government has approved a large budget
to ensure that equipment is operated safely and responsibly.
allocation of Rs. 111 lakh crore under the National Infrastructure
CASE India recently inaugurated a Skill Development Center –
Hunar, to provide a good understanding and training on Loader
Pipeline to be completed until 2025. In addition, the Gati Shakti
Backhoe operation. The initiative contributes to the Central
provide last-mile connectivity and stimulate economic growth.
Government’s Skill India Mission by training 240 professionals
each year. We also have a training centre at our state-of-the-art master plan is aimed at developing infrastructure in order
Moreover, the extension of Bharatmala Yojna, has offered more
Pithampur plant where along with regular operator training, we opportunities for the industry. These new highway projects
are also planning tie-ups with large training organizations to across the country are some of the most important demand
educate operators as well as create new entrepreneurs in the generators for high-quality equipment.
field.
As a responsible brand in the industry, CASE Construction Your comments on the financing of equipment, how fast and
strives to provide equipment that are safe, comfortable, easy easy is it for a customer to get finance. What according to
to use, and efficient, thereby increasing the productivity and you will enthuse customers to buy equipment and thereby
profitability of its customers. increase sales?
We offer a range of financing options to our customers through
Your strategy in this price sensitive market. To what extent is our in-house retail finance company, ‘CNHi Capital.’ This helps
consumer behaviour influenced by cost? to alleviate any financial strain that customers may face.
A key factor in enabling us to offer high-quality equipment at In addition to financing, we also provide various extended
affordable prices is our sourcing of parts and components warranties and service packages through our ‘CASE Protect’
from India. At CASE, we obtain the components ranging from and ‘CASE Care’ programs to further support our customers.
engines and engine parts to forgings and other essential parts We believe customers are primarily looking for the balance
from the local vendors. We are committed to providing cost- between improved productivity and reduced operational costs.
effective equipment to our customers. Our products incorporate Manufacturers who are able to offer innovative and advanced
technological advancements that reduce maintenance features that improved equipment performance, fuel efficiency,
frequency and fuel consumption, helping to ensure that and reliability are more likely to attract customers and increase
operating costs are minimized for our customers. sales. This is enhanced by reduced maintenance requirements,
and longer-lasting components. Moreover, aftersales services
Give us an understanding of the after-sales services offered and support are critical to building customer loyalty and
by your company? ensuring repeat business.
CASE is committed to providing a holistic ownership experience, Additionally, in the current market, technological advancements
and as such, we place equal importance on our after-sales and sustainability of equipment are also factors that appeal
services and solutions. In India, we have a vast network of 70 to customers.
dealers and 200 touchpoints staffed by trained and certified
personnel who ensure the best aftermarket support. Additionally, What is your outlook for the construction equipment industry
we have a state-of-the-art 75,000 sq. ft. central warehouse in and your company going forward?
Indore, capable of holding 13,000 SKUs at any given time, We are excited about the potential in the construction and
along with two depots in Faridabad and Guwahati for easy infrastructure industry for the upcoming fiscal year. The
access throughout India. Construction Equipment market in India is benefitting from the
All of our CASE equipment, whether light or heavy machinery, rapid development of infrastructure and construction sector
comes with a standard base warranty of one year from the in the country. Based on recent reports about the market, we
date of delivery. We also offer various extended warranties and believe that the Indian construction equipment will witness
service packages through our ‘CASE Protect’ and ‘CASE Care’ continuing growth for the next few years.
programs to support our customers. Furthermore, we provide Major construction projects are in progress, especially those
operator skills and development training to enhance their ability related to the National Infrastructure Pipeline, the Bharatmala
to use the machines with care and efficiency. project, the Sagarmala project, and the PM Gati Shakti
Framework. It is worth emphasizing that Construction Equipment
Which are the areas, which will drive your business going makes up almost 14% of the overall project expense, which
forward? amounts to roughly USD 1.4 trillion, envisioned by the National
CASE is one of the leading brands in the global as well as Infrastructure Pipeline.
domestic construction equipment market. The company offers As excavators, loader-backhoes, and compactors are utilized
excellent quality equipment for quarrying & mining, road and at most such projects for a variety of resolutions, we believe that
highways infrastructure development, building construction, as a result, there will be rising demand for mining, construction,
agriculture and equipment for other construction applications. and earthmoving equipment. We, at CASE look forward to
Hence, we are ready to cater to any requirement related to any contributing to this growth by providing our complete line of
infrastructural development business. intelligent and efficient construction equipment.

68 CONSTRUCTION OPPORTUNITIES|FEBRUARY 2023