Page 66 - CO_Feb_2023

INTERACTION CONSTRUCTION EQUIPMENT

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Our machines are equipped with various smart ur machines are equipped with various smart
features which help in monitoring their performance, eatures which help in monitoring their performance,
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security and effi ciency in real-time.ecurity and effi ciency in real-time.
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CASE has always been a technology first brand and it’s products are replete with advanced features.
The company strives to create products that can ease the work and provide power, productivity
and efficiency. In an exclusive interview to CONSTRUCTION OPPORTUNITIES, PUNEET VIDYARTHI,
HEAD OF MARKETING & BUSINESS DEVELOPMENT - INDIA & SAARC, CASE CONSTRUCTION EQUIPMENT,
gives an overview on the CE industry, Cutting edge technology featured in his company’s products,
after sales service and a lot more.

Give us an overview and market dynamics in the construction
equipment industry. How is the industry reshaping the
technological future?
The construction equipment industry in India is experiencing
a positive impact from the fast-paced development of the
infrastructure and construction sector in the country. Recent
market reports indicate that this growth trend is likely to continue
in the coming years. The sales of construction equipment grew
by 8% YoY in the second quarter of FY23 and 12% over the
previous quarter (Q1, FY21). The industry is expected to maintain
a Compound Annual Growth Rate (CAGR) of 23.3% from 2021
to 2027.
The industry is leveraging technology to improve safety, efficiency,
and sustainability in construction projects and this trend is
expected to continue as technology continues to advance.
With the current market situation of rising fuel and labour costs,
construction companies are increasingly seeking cost-effective
and highly productive equipment. Customers prefer machines
that increase their efficiency while reducing downtime.

66 CONSTRUCTION OPPORTUNITIES|FEBRUARY 2023