Page 73 - CO_Feb_2023

CONSTRUCTION EQUIPMENT
INTERACTION

looking to grow the electric stationery pump series knowing that are multiple technologies available for getting a job done we will
our customers are looking forward to more environment friendly always choose the best.
solutions.
Similarly we also have focus on environment friendly solutions in Give us an understanding of the after-sales services offered by
other areas example concrete slurry water recycling. your company?
We have been very dominant in the precast segment in India and We have a country wide service network which is probably the
we will continue to grow in this segment in India and internationally. biggest amongst the players in our industry. We give direct service
We have over 90% market share in batching plants installations in from our company, so as to ensure the quality our customer is
precast factories across India. getting post-dispatch of machine as well.
In the construction market your customer will be with you only if
Your strategy in this price sensitive market. To what extent is you offer excellent after sales service. This we have understood in
consumer behaviour influenced by cost? our 25 years journey, and we wish as we grow for our customers
If the focus is just on price then definitely the quality will suffer. There to grow with us.
is a limit to how much you can reduce price and still give a quality
product. We at Aquarius believe in giving a as good as a price to Which are the areas which will drive your business going forward.
a customer without compromising on quality. One can’t have a very long strategy as markets keep changing,
Our strategy is essentially based on our data, we do our market it all depends on what the market wants and the apt solutions
research, have internal data analysis as to how costs can be one can offer. Currently, we are focused on India but also have
controlled and what can be done to reduce costs. foreign markets in sight.

Please provide details on your emphasis on technology, How has BAUMA CONEXPO been for your company
research, design and innovation? Bauma has happened after a long time and it has been very
Passion for Excellence is one of our values and harnessing the good for us with quality footfall and genuine business enquires. We
latest relevant technologies has always been our focus. If there look forward to converting these enquiries into business.

FEBRUARY 2023|CONSTRUCTION OPPORTUNITIES 73