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INTERACTION POST BAUMA REPORT

We intend to capture a 25% market share in Industrial

Engines segment by the next four years.

In an interaction with CONSTRUCTION OPPORTUNITIES during BAUMA CONEXPO 2023,
SANJAY JAIN, SENIOR VP & BUSINESS HEAD, MAHINDRA POWEROL throws light on their
key products, technology update, market share, and more…

Detail us on the Key products displayed at Bauma Conexpo India share fast, even though being a relatively new player. There are
At BAUMA we had showcased products from our industrial engine competitors serving the engines for more than 50 years, but
division which offers engines from 24 HP to 400 HP for various we have reached this share in just 10 years’ time. We intend to
emission and non-emission applications in India. These engines increase the market by another 10% in the next four years.
are meant for all the construction equipment manufacturers
wherein they use these engines in their equipment. Your company’s focus on Sustainability
We had displayed 48.5 HP BSV CEV engine & 74 HP-112 HP CEV BSV Mahindra Research Valley (MRV) in Chennai is one the best R&D
Engine at BAUMA. These engines are designed basis our in-depth centres having more than 2,000 engineers deployed to enhance
understanding of different applications including Forklifts, Pick the engine technology. We are the first to launch BS-V engines
and Carry Cranes, Next gen cranes, Mini Compactors, Tandem for construction segment which complies to the latest emission
compactors, Soil compactors, Pneumatic tyre loaders, Backhoe norms. The BS-V engines are most fuel efficient, with lowest cost of
Loaders, Self-loading concrete mixers, harvesters and so on. At ownership. With new projects coming up in extreme northern parts
Mahindra, excellent fuel consumption, lower maintenance cost of India, the requirement for cold start ability of the engines is of
and cold start ability are the DNA of every engine we design and paramount importance, and we have proven cold start ability in
build. our BS-IV & BS-V engines

What is your Outlook on Indian market Green Initiatives undertaken by your company
For the diesel engines catering to the construction equipment Currently, the diesel engines are preferred in the construction
industry, India is currently the biggest growing market in the equipment sector, however, as and when the demand for engines
world. As the government’s focus is heading more towards the running on hydrogen or biofuel arises, we are well equipped to
development of projects, the requirement for equipment for cater those technologies as well.
construction will resultantly soar higher. We are growing at more
than 50% growth every year which is high growth for any industry. Future outlook from your company prespective
We are gradually penetrating the market. After the dull period of COVID, we had good growth in 2022. In
2023, as the industry grows, being the suppliers to the industry,
Provide details on your Market share we shall also grow. We are highly active in the segments that
Today, we have a market share of 20% and we wish to become the government is focusing on today like road and highway
a major player in our business segment. We reached this 20% concreting.

108 CONSTRUCTION OPPORTUNITIES|FEBRUARY 2023