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POST BAUMA REPORT

transformation in the Indian CV industry, Daimler
India Commercial Vehicles has also forged strong SPOTLIGHT
partnerships in the last decade with over 300 sales
and service outlets and more than 400 supplier
partners.

Daimler Truck at a glance
Daimler Truck Holding AG (“Daimler Truck”) is
one of the world’s largest commercial vehicle
manufacturers, with over 40 main locations and
more than 100,000 employees around the globe.
The founders of Daimler Truck have invented the
modern transportation industry with their trucks and
buses a good 125 years ago. Unchanged to this
day, the company’s aspirations are dedicated to
one purpose: Daimler Truck works for all who keep
the world moving. Its customers enable people
to be mobile and get goods to their destinations
reliably, on time, and safely. Daimler Truck provides
the technologies, products, and services for them
Pradeep T, Vice President – Product Engineering, Daimler India to do so. This also applies to the transformation to CO2-neutral
Commercial Vehicles said, “We are excited driving. The company is striving to make sustainable transport a
to introduce our new high performance success, with profound technological knowledge and a clear
BSVI powertrains, which will revolutionize the view of its customers’ needs. Daimler Truck’s business activities are
industry with their cutting-edge technology structured in five reporting segments: Trucks North America (TN)
and unparalleled performance. BharatBenz with the truck brands Freightliner and Western Star and the school
vehicles will now feature segment-leading bus brand Thomas Built Buses. Trucks Asia (TA) with the FUSO and
innovations in our new range such as intel- BharatBenz commercial vehicle brands. Mercedes-Benz (MB) with
lift, hill holder, parabolic bogie suspension with bolsters in the rear the truck brand of the same name. Daimler Buses (DB) with the
and more. Safety is a key parameter in our design philosophy and Mercedes-Benz and Setra bus brands. Daimler Truck’s new Financial
the new products meet the latest HDT cabin crash norms including Services business (DTFS) constitutes the fifth segment, the product
roll-over protection. This is a major step forward in our commitment range in the truck segments includes light, medium and heavy trucks
to providing our customers in the Indian market with advanced and for long-distance, distribution and construction traffic and special-
reliable products.” purpose vehicles used mainly in the municipal and vocational
BharatBenz is introducing “Simulated Driving Trainer (SDT)” which sector. The product range of the bus segment includes city buses,
would be a ‘one stop’ facility having Truck Simulator on Cab with school buses and intercity buses, coaches and bus chassis. In
realistic simulated driving experience, which is equipped with addition to the sale of new and used commercial vehicles, the
software interfaces on Driver Training Management and eLearning company also offers aftersales services and connectivity solutions.
modules. SDT will create a simulation for drivers to practice Mining
& Construction applications and evaluate their skills. SDT is designed Daimler India Commercial Vehicles Pvt. Ltd. at a glance
to guide them towards effective driving habits for improved Daimler India Commercial Vehicles (DICV), a wholly-owned
performance, saving cost and improve overall efficiency. Keeping subsidiary of Daimler Truck AG, Germany, and operating under
the customer’s need for “vehicle ready for doing the business the umbrella of Daimler Trucks Asia, is a full-fledged commercial
anytime” BharatBenz has introduced a program called “RAKSHANA”. vehicle player in India with a brand dedicated to its home market:
This is an uptime assurance program applicable for on-road BharatBenz. DICV produces and sells trucks from 10 to 55 tons, as
haulage trucks, tippers and tractor trailers which report to authorized well as BharatBenz buses, Mercedes-Benz coaches, and bus chassis.
BharatBenz service stations to avail services. With reliable German DICV’s state-of-the-art manufacturing plant at Oragadam near
Technology and India’s renowned customer service capabilities, Chennai spreads over 400 acres (160 hectares) including a highly
currently 90% of the trucks checking in at BharatBenz for services modern test track and is home to the company’s headquarters,
are returned to customers for business within 24 hours. RAKSHANA – R&D, and training operations. With one global quality standard,
Uptime assurance is an inbuilt feature for new BharatBenz vehicles it also produces Daimler Trucks’ brands of FUSO, Mercedes-Benz,
and is covered under warranty. BharatBenz completed 10 years and Freightliner. Products and parts are exported to more than 60
in India in 2022 and has the reputation of being one of the most markets in Africa, Asia, Latin America, and the Middle East. DICV
respected truck brands in the Construction and Mining industry. represents an overall investment of more than `9,560 crores.
One reason for BharatBenz being a preferred brand in trucks is the
‘Uptime’ that the truck range offers to customers, allowing for faster For more details visit:
turnaround that helps save logistical costs. In addition to leading the Asia.daimlertruck.com and www.daimlertruck.com

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