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CONSTRUCTION EQUIPMENT
INTERACTION With extensive research at our tech centres, we have designed manufacturing well-researched and excellent products in India for
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more than 30 years. We have a state-of-the-art manufacturing plant
well-equipped machines with a host of smart features such as
in Pithampur where we manufacture our construction equipment
eagle eye telematics system that assists in real-time monitoring of
locally. These products are also shipped to over 30 countries,
the machine’s performance, security, and efficiency.
including Africa, Southeast Asia, Russia, Sri Lanka, Bhutan, and
Our manufacturing plant in India, located at Pithampur, Madhya
Pradesh is a defining factor for its excellent automation process
At CASE, we are extremely proud that the FX Series of Loader
and research. The plant is a leading example of the extra-ordinary
manufacturing services we have been providing for 180 years countries in the Middle East.
Backhoes are ‘Made in India – Made for the World’ at our cutting-
around the world. Further, we plan to continue the research and edge manufacturing facility in Madhya Pradesh, India. CASE’s
development and incorporate the finding in the new machines Pithampur factory is a bronze-certified WCM facility with automated
that will be launched soon. processes and modern technology that adds to the company’s
greater productivity, efficiency, and overall output. Our facility
Which sectors do you for see as the growth areas or demand at Pithampur, Madhya Pradesh is a testament to the exemplary
drivers for your equipment? manufacturing service we provide which is built on a rich 180-year
Our attention will be drawn to the road and highway sectors. global legacy of innovation and technological prowess. The plant
The road and highway construction industry is experiencing has recently won Platinum & Gold at CII National Level Competitions
tremendous growth and development, and we eagerly await in the MURI Category and LCA under KARAKURI Kaizen Category
the implementation of development plans. The National Highway respectively.
Authority of India (NHAI) is moving with a concrete strategy for
construction operations, and capital investment in the road sector What kind of government policy will foster the growth of the
and is predicted to rise by 18%. The government has approved construction equipment sector?
a large budget allocation of `111 lakh crore under the National With the government’s plan to invest in the development of India’s
Infrastructure Pipeline for the fiscal year 2019-25. The government infrastructure, the construction equipment sector is potentially
intends to build 65,000 kilometres of national roadways. In addition, looking at growth and prosperity in the future. We are excited to
the latest Gati Shakti Plan is a master plan aimed at developing see the government’s new plans with respect to the infrastructure
infrastructure in order to reduce logical expenses and stimulate projects for the roads and highways sector this year. For instance,
economic growth. the government announced `100 lakh crore investment for the
The usage of technology and automation in the road-building multi-modal connectivity in October 2021. This budget is allocated
business may rise. For efficiency and safety, such bigger projects to develop infrastructure for lowering logistics costs and improving
will need sophisticated, high-quality machinery. These new highway the economy. Further, there are similar expectations from the Union
projects across the country are some of the most important budget 2022 where heavy budget allocations for infrastructure
demand generators for high-quality equipment. may be seen. Such investments can help drive growth of the
Also, with the Union Budget 2022, we foresee huge investments in construction equipment sector
the infrastructure sector which will be beneficial for the CE Industry.
Future outlook for the industry and from a company perspective
What are the trends driving purchase or hire of construction The industry aims to thrive even with the onset of Omicron in
equipment market in India? To what extent is consumer behaviour early 2022. There is constant development in the sector in terms
influenced by cost? of technology, customer preference and buying behaviour.
Often, the purchase decision is influenced by the convenience Manufacturers would be required to match rising customer demand
at which funding may be arranged. CASE is pleased to have an for more modern technologies. While the digitization of industrial
in-house retail financing company in the form of CNHi Capital, equipment will make conducting business easier, automation and
which allows us to provide a variety of easy lending solutions to cutting-edge technology will increase the quality and safety of
our consumers. production equipment. When it comes to acquiring equipment,
Besides, consumers are demanding more fuel-efficient, prospective consumers pay a premium on safety. The government
technologically upgraded equipment for various construction has established stringent safety regulations for usage of construction
activities. The players in the industry are working on incorporating the equipment. As a result, in response to consumer expectations and
latest technology that not only offers the best to the customers but feedback, equipment is being created with features that give
also overcomes environmental problems. Along with the demand improved safety and security.
for upgraded products, new government infrastructure projects are At CASE, we intend to develop new equipment with modern
surging demand for construction equipment. technology that will include new features. In 2022, we want
to increase our market share in India by continuing to supply
Tell us about the indigenisation efforts undertaken by the company equipment that improves the productivity and efficiency of field
to meet the market requirements? What is the company’s operators. There are excellent opportunities in the infrastructure and
approach to implementing the ‘Make in India’ drive? construction sectors, which will help the organization reach some
CASE has been taking initiatives in the ‘Make in India’ campaign by of its objectives.

50 CONSTRUCTION OPPORTUNITIES|FEBRUARY 2022