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CONSTRUCTION EQUIPMENT
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and / or audio alarm. In brief, our machines are better equipped equipment market in India?
in identifying risks and using data in real time to create - a more Construction equipment demand in India has a significant
accurate, safe, and efficient operation. potential for growth. Foreign direct investment in the country, as well
We are also maximizing digital technology as an enabler of data as amplified government spending in smart cities, infrastructure
capture, analytics, and customer-focused connectivity solutions. and construction projects are some of the key growth drivers of
For instance, the ‘Cat Connect Technology and Services’ program the Indian construction equipment sector. Growing private and
makes smart use of technology and services to enhance the public infrastructure projects, increasing economic development
operational efficiency of the machine being used. Using data activities as well as increasing government focus on certain key
from the technology-equipped Cat assets, this program provides projects such as Golden Corridor, Housing for all, Smart City, an
our customers a range of benefits – from reducing costs to extension of metros, rail and road network across the country are
enhancing operational efficiency and improving safety of people some of the major factors which would drive the demand for
and equipment. construction equipment in India over the upcoming years.
The construction of roads and infrastructure is expected to increase
Aftermarket services as a strategic differentiator. rapidly in India. Developing industrialization across the region and
We offer a broad range of technologies and services to suit increasing investments for infrastructure expansion would boost the
different customers’ needs and budgets. Every customer has a construction equipment opportunity in India.
unique set of challenges, priorities, and their own definition of
“value”. Our goal is to work with the customer to find the right mix What kind of government policy will foster growth of the
that delivers the results they want. construction equipment sector?
We are committed to understanding the needs of our customers In Union Budget 2022, the government has made a significant
and strengthening our relationships with them by delivering investment in infrastructure. Credit facilities, easy loan payment
pioneering products and increasing customer satisfaction in options, etc. will also enable contractors to take loans in a flexible
the aftermarket through enhanced service offerings and digital- manner and commence their operations. Caterpillar and the Cat
enabled solutions. Dealers are committed to understanding our customers’ needs
Our customers are out in front, setting the new standard in their and delivering pioneering products to support our customers now
industries. They’re constantly adapting to changes in regulations, and in the future. Through Cat Financial, a wholly owned subsidiary
markets, and economies. Caterpillar and the Cat Dealers are of Caterpillar, customers can avail a wide range of financing
focused on supporting our customers throughout these changes solutions in a responsive and timely manner to meet their needs
with products, services and technologies that will allow them to and to expand their business opportunities. We put a lot of effort
work a little faster, smarter, and safer and ultimately be more into supporting our Indian customers, who want more reliable
successful. and powerful machines with cutting-edge technology, higher
productivity, lower fuel consumption, and lower maintenance
What are the trends driving purchase or hire of construction costs.

FEBRUARY 2022|CONSTRUCTION OPPORTUNITIES 35