Page 45 - Construction_Opportunities_December_2025

COVER STORY
Give us an overview of the components industry and the Major demands made by end-users of your products. Is
general market scenario? there a shift from initial cost price to TCO in Buyer Decisions?
The components market especially in our controls segment is Importance of Aftermarket Services? INTERACTION
at an important pivot point where equipment OEM’s are now Yes. The shift to TCO is visible among an increasing section
increasingly looking at electronics to be the game changer of OEMs. They are also more involved in the implementation
and value enhancer in their equipment. Technology is what of the technology. Initial cost is still looked at but TCO and
can help improve the vehicle efficiency, make them safer and continuous support are gaining importance.
easy to operate. The end user also now wants the latest in technology in what
they buy, more ergonomic cabins and increased reliability all
Details us about your product offerings their types and working towards zero downtime.
applications. What distinguishes your products from
competitors? Give us a brief view of your manufacturing facilities – their
We are a Controls Company offering Rugged Equipment locations, product line, capacities and investments planned?
Displays, I/O Modules, Hydraulic and Machine controllers, We have 4 global facilities spread over the US, UK, Mexico
Sensors, Equipment Power Distribution Modules and Cabin and India. Our India facility in Pune is a manufacturing and
Integration Solutions like Keypads and Steering Columns. We are an integration facility catering to India and the entire ASEAN
an OEM focused company who have a strong understanding region including South Korea.
of equipment and an experienced Application Engineering Our strong team of application engineers work with OEMs to
team in India who works with our customers to make solutions understand their specific requirements and cater solutions to
work. On the hardware side, we have the biggest range of meet that. We also offer solutions like Control panels, Proto
displays in the market that are among the toughest in the wiring harnesses and complete Electro-hydraulic machine
market control solutions.

What Cutting edge technologies and the salient features do Your assessment of India’s manufacturing policy, to what
you bring to the OEM equipment ? How do they benefit? extent does it foster growth of your company?
We believe in Intelligent Equipment Integration and are The central and the state government in Maharashtra have
there to offer simple solutions to our OEM’s problems – from taken several steps to promote Electronics manufacturing in
the simple ones to the most complex ones with multi-level India and the policies in place are making a difference. The
interlocks and controls. To achieve this we bring in the latest in Electronic Manufacturing Services (EMS) business in India is a
control technologies to the Off Highway market. Our capability step in creating the ecosystem needed to build electronics
to make equipment more Operator friendly, Service friendly, which we currently lack.
have enhanced safety features and be Intuitive to use is what The focus needs to be on a model that offers end-to-end
our OEM customers admire. This could be done by integrating solutions, from initial product design to manufacturing and
Intelligent Displays and Controls, Keypads, Telemetry Solutions, support with a strong emphasis on high-growth sectors like
Electro-Hydraulic Controls, Anti Collision solutions, Predictive automotive and industrial. The policies have been supportive
Diagnostics to name a few. and have put us as a country on the right path. At Enovation we
are in tune with this and will continue to invest to play our part.
What sort of Customer centric initiatives has your company
undertaken to be one step ahead of competition? What is your outlook for the components industry and your
We are committed to the Indian and ASEAM markets. Our Pune company going forward? Which sectors will be the major
facility is a full fledged Manufacturing and Integration setup demand drivers?
which works closely with our global locations and our OEM With several new OEMs on board we are globally on a stable
customers. Closeness to the customer, products built for the growth trajectory in India we have seen growth in range of
application, strong and established systems of documentation, around 15 % every year from past 6 years with healthy business
process controls and an in depth understanding of the mix and profitability.
applications is what we bring to the table. Adding to this is New product launches and new OEM relationships are
continuous training of our customers and the end users helps expected to keep the growth intact. Our focus on the ASEAN
us establish a great connect with our customer and stay ahead countries is also expected to drive further growth.
of our competition.
As an exhibitor, what are your expectations from EXCON 2025?
Has your company launched any new products or launching Exhibition’s are a great place to showcase your products, meet
anything new at EXCON 2025? prospective customers, catch up with our present customers
Yes, We are showcasing a few new products for the first time and enhance our brand presence. At Enovation Controls that is
at EXCON 2025 – a S35 Control Panel, the IX Series of Mobile what we value and expect. EXCON is now a fantastic stage to
Controllers and the Cabin Integration systems and Steering accomplish all of the above and more. Our teams are ready
Columns with a 7 inch interface display. All focused towards and looking at the effort put in by the organizers, we expect it
better integration options to our customers. to be a great 5 days.

DECEMBER 2025|CONSTRUCTION OPPORTUNITIES 45