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housing. While India still trails developed nations in terms of How is your organisation embedding sustainability, cleaner
equipment variety and technological advancement, the gap is technologies and environmentally responsible practices into its
narrowing. The industry has made remarkable progress in recent products, operations and long-term strategy?
years, developing smarter machines, expanding product lines, Our Kubota engines are globally known for their low emissions
and increasing mechanization across jobsites. and high productivity, helping reduce the carbon footprint on
There’s a vast scope to introduce more specialized, efficient, job sites. Plus, our machines are designed to consume less fuel
and safer equipment tailored to India’s unique needs. Hence, and minimize environmental impact, making them ideal for eco-
competitiveness will be led by OEMs like us that are developing conscious projects. Apart from enhancing the efficiency of existing
intelligent machines, expanding our portfolio, and delivering engine models, future ready technologies of alternative fuel or
service reliability to meet India’s evolving infrastructure ambitions. alternative power sources are also on the development path and
will be introduced at the right time for the market.
How is Escorts Kubota diversifying its product portfolio specially in
the context of India’s expanding infrastructure needs? How is the company promoting inclusivity, diversity, and skill
As India’s infrastructure surges ahead, Escorts Kubota is ramping development within its workforce?
up its manufacturing capacity and deepening localization. A new We believe that growth happens when everyone gets a fair
manufacturing facility in Uttar Pradesh is underway, aligning with chance to learn and succeed. We run monthly training programs
the Make in India initiative to boost local production, employment, across India for operators, technicians, and dealers, which help
and economic momentum. To address India’s diverse project them develop new skills, grow in their careers, and stay updated
needs, the company is enhancing its product range—from with the latest in construction technology. We support women
compact machines for urban sites to rugged equipment for large- in the workplace and promote diversity across different roles.
scale infrastructure, with a focus on fuel efficiency, durability, and Whether it’s in operations, service, or leadership, we encourage
ease of use. people from all backgrounds to step forward and contribute. Our
Technology is at the heart of this transformation. Escorts Kubota goal is to create a workplace where everyone feels included,
is investing in advanced systems that connect product design, respected, and empowered to do their best. Because when we
manufacturing, inventory, and IoT-enabled jobsite data—creating build people, we build a stronger industry.
a seamless digital thread from factory to field. This is backed by
a robust service ecosystem, including parts warehouses, trained How is your company reinforcing trust and loyalty in its customers?
engineers, and hands-on operator training. When it comes to construction equipment, trust is everything—and
we’ve been earning it for over 80 years. Our focus has remained
Tell us about the indigenisation efforts undertaken by the on honest business dealings, reliable service, and efficient
company to meet the market requirements? What is the machines. We were among the first to bring smart and sustainable
company’s approach to implementing the ‘Make in India’ drive? solutions to the market with our cranes and compactors. Today,
We follow the Make in India approach—building top-quality we’re positioned as India’s No.1 brand in mini excavators—a
construction machines with smart features and global innovations. success built on the faith and confidence of our customers. Our
This helps us offer affordable, reliable, and high performance new backhoe loader platform, which is the first platform under
machines that meet the needs of today’s builders. Our machines Escorts Kubota brand is jointly developed with teams of India and
are also making a mark in Africa, Southeast Asia, and Latin Japan, keeping the brand trust of India and the quality of Japan.
America, where construction is booming, and the demand is for At the core of everything we do, are our values of transparency,
tough, high-performance equipment. responsibility, and customer satisfaction.

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