Page 38 - Construction_Opportunities_December_2025

INTERACTION COVER STORY

As an exhibitor, what are your expectations from EXCON 2025? pioneer in providing solutions that achieve lower Total Cost
The company’s primary expectations are centered on business of Ownership (TCO) for customers.
growth, brand positioning, and technological feedback: 3. Strengthen Customer and Stakeholder Relationships:
1. Generate Significant Sales and Leads: EXCON is the largest The exhibition provides an invaluable opportunity for direct
platform for closing deals and initiating major business engagement. SSI expects to strengthen existing relationships
relationships. SSI anticipates high-volume sales and robust with its vast customer base and forge new connections with
order bookings for both their flagship concreting equipment potential clients, government officials, and industry partners.
and their newer, diversified offerings like Wheel Loaders and They look forward to gathering direct customer feedback on
Excavators. The exhibition is crucial for generating a large their current product range and service models, which they
pool of qualified business leads—especially from the target actively use to refine their business solutions (catering to Basic
segments like RMC producers, large contractors, and hiring Seekers, Smart Choice, etc.) and drive continuous innovation.
businesses—that will feed their sales pipeline for the coming 4. Reinforce the ‘Make in India’ Commitment: SSI aims to use
year. the platform to highlight the high degree of localization in
2. Showcase Technological Leadership and Product its manufacturing and its contribution to the Atmanirbhar
Launches: SSI uses EXCON as the premier stage to debut its Bharat (self-reliant India) initiative. This is key to positioning the
latest innovations. Their expectation is to successfully launch company as an integral partner in the nation’s infrastructure
and demonstrate new, technologically superior products, development story.
particularly those focused on – (like C&D Waste Crushers and 5. Drive Sustainability Adoption: Given the focus of EXCON
Concrete Recycling Plants ,Fully electric Truck mixers, hybrid 2025 on green technologies, SSI expects to significantly
boom pumps and variable Frequence driven Concrete influence the shift toward environmentally responsible
pumps and digitalization (like advanced IoT and telematics construction practices by aggressively promoting its
solutions). We will be launching the India’s largest and tallest sustainable product line-up and showcasing its partnerships
boom punp in a Indian chassis which will be show stopper. (like the one with IIT Madras) in the research of low-carbon
This activity is critical for reinforcing their brand image as a materials.

38 CONSTRUCTION OPPORTUNITIES|DECEMBER 2025