Page 37 - Construction_Opportunities_December_2025

COVER STORY
2. Behavioral Customer Segments & Technology Integration monitoring of machine performance, including parameters
SSI’s approach is to provide a complete business solution (“sales, like fuel consumption, engine health, and operational data. This
service, and training”) customized to the customer’s mindset: stream of data allows the company to implement predictive and INTERACTION
• Basic Seekers (Cost-Sensitive): They prioritize Total Cost of proactive maintenance, where potential failures are identified
Ownership (TCO) and reliable performance. and addressed before they can lead to critical breakdowns and
» Offering: SSI provides durable, fuel-efficient machines extended downtime.
(CEV-IV compliant Self-Loading Mixers, Batching Plants with By turning data into actionable intelligence, SSI ensures optimal
cement-saving features) and ensures high machine uptime machine utilization, which is a key driver for high uptime in large-
through comprehensive After Sales Service and easily scale infrastructure projects. This digital approach supports the
available, standardized spare parts. company’s objective of delivering equipment with a lower Total
• Hassle-Free (Value/Convenience Seekers): They look for Cost of Ownership (TCO) for the customer.
operational simplicity and integrated support. SSI provides a range of flexible and comprehensive aftermarket
» Offering: This segment benefits from Turnkey Solutions service packages tailored to different customer needs, including
(including civil consultancy and electrical engineering), Annual Maintenance Contracts (AMC) and Comprehensive
Annual Maintenance Contracts (AMCs), and dedicated Maintenance Contracts (CMC). These contracts are designed to
operator training to ensure smooth, uninterrupted project reduce machine downtime and extend the life of the equipment.
execution. Beyond routine maintenance, SSI offers specialized services such
• Smart Choice (Efficiency Seekers): They demand productivity as repair/remanufacture of sub-assemblies and replacement
and precise resource management. of spirals and drum repairs for older equipment, injecting new
» Offering: SSI’s IoT solutions (Schwing Smartrack) provide life into assets and reducing operational costs. For new setups, the
real-time data, remote diagnostics, and fleet management company offers Turnkey Solutions, which include civil consultancy,
to maximize utilization and control costs, crucial for large, electrical engineering, and precise erection and commissioning
scattered projects. They also leverage computerized of batching plants, ensuring the equipment starts operating
weighing and batching control for precise mix quality. optimally from day one.
• Visionary Customers (Innovation/Sustainability Focused): Finally, continuous training programs for operators and
They are early adopters of advanced technology and maintenance staff further empower customers to enhance
prioritize sustainable construction methods. operational excellence and machine reliability.
» Offering: The introduction of Precast Concrete Solutions (via
partnerships like MAX-Truder) and Concrete Recycling Plants How is your organisation embedding sustainability, cleaner
(RA), along with the adoption of hybrid/biofuel compatible technologies and environmentally responsible practices into its
engines, directly caters to this segment’s demand for faster, products, operations and long-term strategy?
eco-friendly, and modern building techniques. Schwing Stetter India (SSI) is embedding sustainability across its
By classifying and catering to these segments—from the small business by focusing on cleaner products, resource efficiency,
contractor needing an efficient SLM to the institution demanding and greener operations, aligning with India’s goal of achieving
high-tech, sustainable RMC production—SSI is positioned to net-zero emissions by 2070. In its products and technologies, the
capture demand across all levels of India’s massive and diverse company is a pioneer in the circular economy for construction by
infrastructure growth. offering specialized equipment like Concrete Recycling Plants
(RA) and Construction and Demolition (C&D) Waste Crushers,
How does your organisation ensure strong aftermarket support, which facilitate the reuse of waste aggregates and cementitious
customer service and high uptime for its equipment across fines, drastically reducing landfill burden. They are also developing
diverse and demanding operating conditions? more energy-efficient and low-emission equipment, including
SSI maintains an extensive country-wide network comprising the launch of a fully electrified Shotcrete Pump (TSR 30.10 EV)
numerous sales, spare parts, and service centre locations. This and R&D into vehicles compatible with biofuels (like ethanol),
vast infrastructure, supported by a network of dealers, ensures which directly addresses the reduction of carbon emissions at
that technical assistance and spare parts are quickly accessible the construction site. Within operations, SSI is actively transitioning
even in remote project sites. The entire spare parts network is to renewable energy, exemplified by the installation of a 1 MW
connected via a centralized SAP system to monitor inventory solar power facility at its Cheyyar manufacturing hub, aiming
and facilitate rapid delivery of emergency replacement parts, to cover a significant portion of its annual energy needs through
often within a day through air shipment when necessary, which is solar power and achieve a “clean and green work environment.”
critical for minimizing project delays. Furthermore, the company Furthermore, their long-term strategy includes a dedicated focus
has a large team of factory-trained specialist technicians and on Environmental, Social, and Governance (ESG) principles,
service engineers who are strategically positioned in clusters to demonstrated by strategic partnerships with institutions like IIT
promptly attend to service calls and provide timely and accurate Madras for research into low-carbon concrete and a large-scale
troubleshooting and repairs. tree plantation drive to contribute to carbon neutrality. This
A cornerstone of SSI’s strategy is the integration of advanced integrated approach—from manufacturing processes to end-
IoT and telematics solutions like Schwing Smartrack across product solutions—positions SSI as a key driver of environmentally
its equipment. This technology enables real-time remote responsible practices in the Indian construction sector.

DECEMBER 2025|CONSTRUCTION OPPORTUNITIES 37