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EQUIPMENTSPHERE
INTERACTION training organizations to educate operators as well as create new devices to reduce downtime for our clients. We are advancing the

Industry 4.0 strategy, which unquestionably aids in the expansion
entrepreneurs in the field.
of our brand.
Additionally, we have recently inaugurated a Skill Development
Center to provide a good understanding and training on Loader
Briefly give us an understanding about your manufacturing units
Backhoe operation. The initiative contributes to the Central
Government’s Skill India Mission by training 240 professionals each
CASE construction has a state-of-the-art manufacturing facility in
year. The 1200 sq. ft. facility comprises two classrooms dedicated
Pithampur in Indore, Madhya Pradesh. It is a bronze-certified World
to theory class and counselling. The center is located at Sonvai, – location, size, production capacity, technologies used etc.?
Rau near Pithampur. Class Manufacturing [WCM] site. WCM is a pillar-structured system
based on continuous improvement, designed to eliminate waste
To what extent and how have these technologies helped your and loss from the production process by identifying objectives
company in Aftermarket services. such as zero injuries, zero defects, and zero breakdowns with zero
CASE SiteWatch telematics provides us with the data to help waste.
and support our customers better. At the backend the data is Built in 1989, the manufacturing facility is spread across a sprawling
analysed and studied upon to proactively suggest changes or 40 acres land and has been making-in-India over three decades
alert the operators. For instance, basis the information our dealer now. The plant is utilising 70% of its full capacity which is 10,000
service representative calls up the customer in case of any issue units. We have also doubled our investment in capacities, products
and will seek an appointment from him to come and inspect and capabilities in the last 3-4 years with plans to increase the
the machine. A right solution at a right time helps the customer localisation of our existing machines.
and such pro-active initiatives helps us delight our customer with The plant’s global manufacturing standards have further
better services. increased its role in the company’s global business plan. The
facility manufactures a full range of construction equipment for
All major OEM’s today are offering telematics and latest the domestic market as well as exports for over 75 other countries.
technologies, what are your company’s USP’s and how do you The class leading and automated technologies at the plant, like
plan to stay one step ahead of competition. robotic welding, gas and laser cutting, machining, etc. help in
We, at CASE, have always believed in adopting and offering rolling out world class quality products from India.
the latest technological advancements in our smart range of
machines. The manufacturing of all our equipment is backed Future technology trends and how geared up is your company
by extensive research at our multiple global R&D centres. The to make your machines more smart and intelligent.
machines include a number of cutting-edge technologies We believe, the digitisation and integration of technology in
including SiteWatch technology. Our machines are designed with equipment will continue in the upcoming years. There will be wider
a focus on functionality and then tested in real life conditions to integration of IoT, data analytics and machine learning in the
ensure efficiency in any site condition. To ensure that the machines processes as well as equipment.
cater to the customers’ needs, construction equipment operators With customer needs at the heart of our operations, we are always
are asked to share their feedback and assist in identifying issues or open to adopting new tools and technologies that are backed by
upgrading new products as part of our “Customer-Driven Product thorough research in order to offer superior equipment. The India
Definition” [CDPD] process. Technology Centre, a new facility with our parent organization,
We believe, CASE’s dedication to research, functionality, efficiency, CNH Industrial, is only the latest addition to the company’s global
and customer centricity is what will help make it stand out in the R&D footprint focusing on product development and digital
industry. solutions.
The high tech facility provides us with the tools to advance our
Has your company adopted Industry 4.0 in your manufacturing products with customer-influenced software solutions and digital
operations, what benefits have you reaped by adopting Industry technologies including cloud, embedded, electrification,
4.0. Problems faced in Human-Machine Interface to implement autonomous, advanced analysis, simulation, automation and
Industry 4.0. How have you tackled problem of integrating legacy mechanical & electrical design.
systems/software/machinery in your adoption of Industry 4.0. CASE believes in changing and adapting basis market needs
CASE has always believed in incorporating new tools and and new age consumers and thereby, employing technological
technologies in our processes to adapt to a changing industrial advancements and the latest features to make equipment more
landscape. As Industry 4.0 is being integrated into the Indian efficient, safer and easier to handle.
Construction sector, it has also impacted OEMs and the CE Industry Moreover, one important trend in the near future will be adaptation
in their outlook towards a conception of an equipment, design, of alternate fuel along with hybrids and EVs. We see OEMs have
functionalities as well as the manufacturing process. Integration already started working towards this shift. At a global level we are
of IoT and data analytics in equipment and the usual processes prepared with sustainable technologies such as Project TETRA,
have helped make systems more efficient and productive. a Methane-Powered Concept Wheel Loader and the CASE 580
For optimal efficiency and user-friendliness, we strive to offer EV - industry’s first fully electric Loader Backhoe with zero emissions.
machines that are of the highest quality possible. We constantly We will introduce such advanced products to India as and when
upgrade the technology in our user-friendly, fully equipped the time is right.

40 CONSTRUCTION OPPORTUNITIES|SEPTEMBER 2022