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EQUIPMENTSPHERE
INTERACTION EQUIPMENTSPHERE

We, at CASE, have always believed in adopting and

offering the latest technological advancements in our

smart range of machines.

CASE has always been a technology first brand and it’s products are replete with advanced
features. The company strives to create products that can ease the work and provide power,
productivity and efficiency. In an exclusive interview to CONSTRUCTION OPPORTUNITIES, ALOK JHA,
DIRECTOR - SALES & MARKETING, INDIA & SAARC – CASE CONSTRUCTION EQUIPMENT, speaks about the
technologies imbibed in his company’s machines, after-market services, future trends and a lot more.

Your views on how and to what extent have latest technologies like
telematics, AI, etc revamped the project execution in construction/
infrastructure domain.
Adoption of emerging technologies, has highly benefitted the
construction equipment segment. Implementation of telematics and
AI makes the machines smarter, helps in monitoring, track usage,
improving safety, operator ease and fuel efficiency. Some of these
tools, helps in detecting any concerns with the machines, thereby
reducing the threat of an unfit machine. Moreover, it also helps in
reducing dependency on additional manpower for any given
task, making these machines cost-effective and highly efficient in
applications. All of these enhancements have definitely improved
efficiency and productivity of project completion in a given timeline.

Cutting edge technologies featured in your machines and details of
the benefits accrued to your end user from the digital technologies
in your machine.
At CASE, our machines are equipped with various smart features which
help in monitoring their performance, security and efficiency in real-
time. One of this technology is our renowned Telematics system for

38 CONSTRUCTION OPPORTUNITIES|SEPTEMBER 2022