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COVER STORY
Our offerings are designed precisely to address these evolving
requirements.

Please provide details on your emphasis on technology, research, INTERACTION
design and innovation? What is your focus on technological
upgradation in respect of digitalisation, automation, AI, telemat-
ics and predictive technologies to enhance productivity, safety,
lifecycle value and overall ma-chine performance for customers?
Innovation has always been at the core of Wirtgen Group’s
growth strategy. Our global R&D net-work continuously invests in
the development of intelligent technologies that help customers
im-prove efficiency and quality.
Digitalization is playing an increasingly crucial role in modern
construction. Through advanced telematics platforms, machine
management systems, and performance monitoring tools such as
such as John Deere Operations Center, customers gain real-time
insights into machine utilization, fuel consumption, maintenance
requirements, and operational efficiency.

Tell us about the indigenisation efforts undertaken by the
company to meet the market re-quirements? What is the
company’s approach to implementing the ‘Make in India’ drive?
India is one of the most important markets for Wirtgen Group
globally, and localization remains a key pillar of our long-term What sort of customer-centric initiatives has your company
strategy. undertaken to be one step ahead of competition?
Through Wirtgen Group India, we have steadily increased local Customer success remains the foundation of our business strategy.
manufacturing capabilities and strengthened our domestic supply We continuously engage with contractors, fleet owners, and
chain ecosystem. Our objective is to deliver products that are project stakeholders to understand their evolving operational
specifically engineered for Indian operating conditions while chal-lenges.
maintaining the high standards of quality, performance, and Our customer-centric initiatives include operator training
reliability associated with the Wirtgen Group. programs, application consulting, tech-nology demonstrations,
The ‘Make in India’ initiative aligns closely with our approach. project-specific support, service agreements, and digital fleet
We continue to enhance local sourc-ing, vendor development, manage-ment solutions. We also focus on helping customers
manufacturing competencies, and workforce skills. This enables us optimize machine performance, reduce oper-ating costs,
to offer customers shorter lead times, improved parts availability, enhance productivity, and improve project quality.
competitive ownership costs, and solutions tailored to local market Beyond products, we work as solution partners by supporting
needs while supporting the broader growth of India’s industrial customers through the entire project lifecycle. This consultative
ecosystem. approach allows us to deliver tangible business value and build
long-term relationships based on trust and performance.
How does your organisation ensure strong aftermarket support,
customer service and high uptime for its equipment across Rentals are growing. What is your strategy to tap opportunities
diverse and demanding operating conditions? and what is your outlook for the rentals market?
For us, customer support extends well beyond machine delivery. The rental market is becoming increasingly important as
We believe equipment perfor-mance throughout its lifecycle is contractors seek greater operational flexibility and optimized
equally important. capital deployment.
Wirtgen India has developed a robust nationwide support network We view equipment rentals as a valuable complement to
comprising trained service en-gineers, application experts, traditional ownership models, particular-ly for specialized
spare parts infrastructure, and customer support teams. This applications, short-term projects, and capacity expansion
net-work enables us to provide timely assistance across diverse requirements. Our role is to support rental companies and fleet
geographies and project conditions. operators with reliable equipment, technical expertise, training,
Our focus is on preventive maintenance, rapid response, technical spare parts support, and lifecycle services.
training, remote diagnostics, and efficient spare parts availability. As project execution timelines become more demanding
Through digital monitoring solutions and proactive service and equipment utilization gains im-portance, we expect the
initiatives, we help customers maximize machine availability, rental segment to continue growing steadily. This trend presents
reduce unplanned downtime, and achieve consistently high significant opportunities for technologically advanced and
operational efficiency. High equipment uptime ultimately highly reliable machinery that can consistent-ly deliver strong
translates into better project profitability for our customers. performance across multiple projects and applications.

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