Page 26 - CO October 2021

interaction COVEr STOrY

Powerscreen Warrior 1200 Terex Finlay J-1175i Hybrid
the country to be close to our customers to ensure that their What are the trends driving purchase CSE equipment market in
needs are being met and their equipment is having maximum India? To what extent is consumer behavior influenced by cost?
uptime. Additionally, our spare parts warehouses are strategically With uncertainty all round are you seeing a shift from purchase
located across the country so that parts are delivered quickly— of machines to rental or leasing, your comments.
even to the remote sites, where most of the strategic infrastructure India is witnessing rapid urbanization and so is the crushing &
projects are located. screening industry, fueling demand for faster construction which
As stated earlier, we are launching Telemetry which will be is a major driver for customers to move towards mobility. Terex is
available across our track-mounted machines. This is a key tool one of the first organisations to manufacture mobile plants in India
which will provide better understanding to a customer on the that are best suited to meet the requirements of larger projects for
health and productivity of their equipment. The gathered data completion in a relatively shorter period.
is processed and a weekly & monthly health update is sent to We are seeing a surge in demand for the manufactured sand
customers for better upkeep of machine, ultimately improving their (M-sand) with many states in India banning illegal river sand mining.
crushing and screening operation. The M-sand derived from crushed rock fines is a sustainable
no doubt, the pandemic has thrown new challenges to every and viable alternative for construction needs and can also be
business. As a customer-centric organization, we have been manufactured in the vicinity of quarry sites, thus reducing transport
constantly evolving and adapting to the needs of our customers. cost and ensuring timely project completions.
We have been leveraging digital solutions to engage customers, The coal sector is set to grow rapidly for the next few years, so
provide support, and add value propositions that are unique to while we already have a range of equipment which customers are
them. We are conducting regular webinars and online events currently using in their coal mines, we are simultaneously preparing
to stay connected with our customers. Online training sessions to launch new products that further meets the demands of this
have been held over the last few months to keep our employees, sector.
customers, dealers, and operators abreast with the latest Customers are cost-sensitive but they are willing to pay for features
technological advancements. which bring efficiency in costs and quality. Our Hybrid technology
and Telematics are the perfect examples for this. In our kind of
Please provide details on your emphasis on technology, research, machinery, we don’t see rental or leasing but we are seeing
design and innovation? purchase by sub-contractors.
We have a large team of design engineers based at our factory
at Hosur and in our Global R&D center in Bangalore who are Future outlook from a company perspective
constantly working on new models suited for the Indian conditions Terex India has been self-reliant ever since it began its operations
and as per the local requirements. We also transfer the existing in India. Localisation has been a major initiative for us. Majority of
products from our uK and uSA factories and launch them in the machines are manufactured in our world class manufacturing
India. A lot the products manufactured at Hosur plant are being facility at Hosur in Tamil nadu.
exported globally. We don’t only modify our machines for the We are working on various new product development projects for
Indian conditions, but also fully design machines for World as well. the Indian and regional markets, with multiple new models in the
The latest additions are our Telemetry, Cranes for India and Hybrid pipeline across crushing, screening, washing, lifting, conveying,
Technology. and recycling applications. We are bullish on the long-term
market opportunities for crushers and screens considering the
Government’s national Infrastructure Pipeline plan, policy reforms
in mining, Recycling of C&D Waste, Biomining under Swachh
Bharat Mission.
We have invested in a service field force through our dealers, as
well as at our end. The idea again is to ensure that all machines
operate safely and with minimum downtime. These are some key
points, apart from a well-designed, rugged, reliable product that
Franna
differentiates us in the market.

26 COnSTRuCTIOn OPPORTunITIES|OCTObEr 2021