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INTERACTION  POST BAUMA CONEXPO INDIA






























       challenge. What is the customer’s challenge? Customer’s   being a Caterpillar inherent product, it’s able to perform as a
       challenge is deteriorating operating profit margins across, you   mining excavator, but deliver lower fuel, backed up by all our
       know, infrastructure segment as well as mine. Whichever customer   commitments, back to work commitments and customer service
       you talk to, they are, there’s fierce competition, there’s tendering   agreements, etc. So, that’s the sweet spot for the customer that
       process, and they’re all outbidding each other. So, what’s   we make.
       happening is they have a requirement for lowering their cost per
       cubic meter or cost per hour.                       Comparing India to the other markets, where do you feel, CAT,
       So, that is where, beyond the iron, any solution that, you know,   what’s your vision for India?
       manufacturer or dealer can provide is invaluable to them. When   (AG) So,  we’ve been  present here for a long  time with
       they’re bidding for a job where they know it’s going to be so   manufacturing, with a good base. Also, for export, as much for
       competitive, if they know that my downtime will be only limited   the local market. I think the local industry in the last few years has
       to this much percentage, my fuel will be limited to only this   been really growing very, very much. And now, if you look at the
       much percentage, my EMI is going to be limited to this much   products we launched last year, for example, those are tailored
       percentage, my PM preventive maintenance cost per hour with   products for the India market. You’re going to see more and more
       the CVA is going to be this much, that’s what they can lock in and   of us really understanding the requirements of the customers here,
       then they can have their most competitive bid. What our solutions   how they work with the machines, what sizes, what economics they
       provide is that ability to lock in that cost per hour for the customers.  have, what are their variables, and build products that respond
       So, hence, all these, it’s like product and around the product, this   to this. So, it’s also helping that India, at least the medium-sized
       suite of solutions. So, he’s well aware of what is going to happen   industry, is the largest in the world right now, a single country.
       and at what point he can bid and take the contract. Yes, exactly.  So, we’re seeing this evolution of the opportunity growing. So, for
       And that’s why we try to, like work with them much in advance.   us, I would say medium- and even short-term, we’re looking more
       So, now, if you look at the mining coming to this 355 excavator,   and more at being present here locally, developing products for
       why did we introduce this excavator,  we already have larger   this industry, and responding to the local customers. Quality-wise,
       excavators  than this,  which  are  already  there.  But  the  same   whatever products are being manufactured in India, are you also
       phenomena is happening in the mining. Coal India is doing less   exporting it to other countries from here, in terms of the Southeast
       and less work. They are outsourcing more to private contractors.   Asian countries, or which markets are receptive to your products
       They are picking up these tenders at a fixed cost per cubic meter.  now? So, we do have a bit of an internal name for the developing
       And then, you know, fierce bidding happens in which they have   countries, which is, we call them the growth markets. So, for
       a rate. Now, they need to meet that rate and in the mining,   example, if we take the mining trucks, the facilities here in India
       the projects are much longer duration. They are like anywhere   would serve the export for those mining trucks. Excavators right
       between 10 years to 30 years of operation. Now, how can you   now, we’re only serving the local market. With what neighbouring
       have a committed cost per cubic meter for 30 years of operation?   countries, like Nepal? And, of course, the neighbouring countries.
       Unless you are working with a partner, very strong partner, who   If we look at what we call the building construction product, that
       knows what they are doing and who have the ability to back   also is exporting to what we call the growth markets. So, it will run
       up the machine. So, this 355 is our effort to optimize that cost   anywhere from Latin America, Africa, Middle East, Central Asia,
       per cubic meter for customer. It’s like a very large excavator for   and the Asia-Pacific region, right? So, Indonesia, and Thailand,
       infrastructure, but it’s the entry level for mining. So, because of   and so on.


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