Page 32 - Construction_Opportunities_March_2023

MOTOR GRADERS
INTERACTION Factors such as safety, operator comfort, ease of operations aftermarket services.

Our Cat Financial services help customers in making the best
is crucial. What are the steps undertaken by you for providing
choice to support their business no matter how big or small,
the same.
whether it be for new or used Cat machines or for repair/
Caterpillar is known for applying technology to machines
and job sites in ways that improve customer efficiency and
rebuild options to keep their current machines operational. Cat
productivity. An equally important goal is using technology to
extended protection products to Cat customers and dealers for
manage and mitigate safety risks for people in and around our
machines. These technologies vary in complexity, beginning Financial provides retail and wholesale financing solutions and
the complete line of Cat machinery and engines.
with ergonomic improvements inside equipment cabs such as Whether the customers are looking to finance equipment,
more intuitive controls, easy-to-read displays, and noise and acquire working capital, improve cash flow, or protect their
vibration suppression systems that reduce fatigue. investment, Cat Financial understands the customers’ businesses
For example, the Cat® Detect suite, an innovative solution and has the solutions to fit their needs.
for improved safety. The Driver Safety System (DSS), a fatigue We offer quality service throughout the life cycle of equipment
detection technology that uses eye- and head-tracking including purchase, protect, manage, and resell.
cameras that sense when a fatigue or distraction event occurs,
even for a moment. An event alerts the operator immediately Rentals are growing, your strategy to tap opportunities and
with an audio alarm and seat vibration inside the cab. The outlook for the rentals market.
new stylish cab integrates ROPS and FOPS to protect operators The rental business in India is not an organized sector. However,
and give them a safer environment in which to work. Standard 50 to 60 percent of construction equipment owners, particularly
machine comes with spacious cabin, suspension seat, new in the retail area, rent machines like backhoe loaders and mini
display, and ergonomic controls for fatigue free operation. excavators, to other customers for their projects.
We are constantly developing new technologies that help keep India already has a sizable informal rental sector. There is an
workers safe. We take a “big picture” approach when it comes opportunity for people to have an organized rental ecosystem.
to technology, helping customer’s operations run better, every Our dealers, GMMCO and Gainwell offer a range of rental fleets
step of the way. for customers across India for specific requirements.

Aftermarket services as a strategic differentiator. Future outlook on the industry and from a company
As a company, we are committed to understanding the needs perspective?
of our customers and help them achieve the optimal product According to International Monetary Fund (IMF) India’s economy
and jobsite energy lifecycle, allowing them to maximize is expected to grow at 6.8% in the current fiscal year, making it
value and minimize their total cost of operation by delivering one among the highest and fastest growing large economies
pioneering products and by growing our reliance on services in the world. With the increasing population and income of the
with a focus on digital-enabled solutions and aftermarket to people, the development will happen multi-fold.
increase customer loyalty thereby strengthening our relationships The Government of India through initiatives like Prime Minister
with our customers. Gati Shakti, National Infrastructure Pipeline is significantly
We offer ‘Aftermarket Performance Customer Value Agreements’ increasing its investments for the construction of infrastructure,
(CVAs), to support hassle-free service to customers at any point in including roads, railways, ports, airports, affordable housing, and
the machine lifecycle to help maximize machine performance urban planning (smart cities), among other things. Also, there
and utilization. This includes dealer technician support using will be technology-driven progress in the future keeping in mind
genuine Cat parts for certain planned maintenance and fluid the demands of the young tech savvy customers.
health management to help identify issues before they cause With large investments currently being made in the infrastructure
unexpected downtime. Customers can contact their dealer sector, the customer today is keen to complete the job quickly
to know more about CVAs and other offers. Long-standing and efficiently to capture more opportunities. Shifting priority
Cat dealers, Gainwell Commo Sales India Pvt Ltd (GCPL) from initial price to life cycle costs, our customers today demand
and Gmmco Ltd have all the technical information, training, equipment that are efficient, safer, and environmentally
access to the latest updates to provide reliable services to our responsible, and we will continue to focus our efforts on
customers. delivering the integrated solutions to meet their needs and help
The improved analytical and service capabilities such as build a better world. To keep the momentum, the authorities are
telematics, inspections, SOS Services, as well as eCommerce striving to implement faster execution of top priority projects and
platforms like www.parts.cat.com, and other dealer specific have formulated various schemes to boost the development
mobile applications are making it easy for our customers to own, process along with sale of equipment necessary for the same.
operate and maintain the equipment at a click of a button. Thus, we at Caterpillar stand ready to serve our customers for
timely completion of projects with products & services. We are
Are you tied up with any equipment financing companies to committed to achieve long-term market leadership in India. We
help potential buyers with equipment purchases will continue to explore and develop products that will meet Indian
We offer comprehensive product solutions to our customers market requirements and leverage regional and global product
which are a combination of technology, financial and strategies to allow synergies with our Indian strategies.

32 CONSTRUCTION OPPORTUNITIES|MARCH 2023