Page 68 - CO JAN 2020

INTERACTION POST EXCON 2019

We see a lot of growth opportunities

in the Indian market

Enovation Controls is a 80-year-old established global provider of control systems and Instrumentation.
The company recently completed 8 years in the Indian market. Enovation Controls serves a
variety of applications including off-highway and mobile equipment, hydraulics, on-highway
vehicles, commercial and recreational marine, military and industrial stationary equipment.
RICK MARTICH, VICE PRESIDENT, INTERNATIONAL SALES, ENOVATION CONTROLS (INDIA), in an exclusive
interaction with CONSTRUCTION OPPORTUNITIES speaks about the journey so far, India as a market,
handling market crisis, integration of technology and more.

Having completed 8 years recently how has been your journey that facility. Throughout the year we will start up the production lines
in the Indian market? of several existing products of ours. We will also assemble industrial
It has been very fruitful as we have learnt more with each passing control panels for the Indian market for engine and equipment
year and have also grown in terms of establishing relations with manufactures in our Pune facility.
OEM customers and have seen the Indian market grow along with All this will give us a whole new capability to service the Indian
the opportunity. This brings us new opportunities as a manufacturer market and the customers not just from the sales but also the
in India. It is exciting to be a part of the Make in India initiative and aftersales point of view. We have all the services and solutions that
being in India is a key part of our global footprint strategy.
our customers need to make them successful.
You have recently started with a factory in
Pune. Can you tell us more about it? Since you are initiating manufacturing,
We are excited about being in India and for how well trained is the workforce?
the last 8 years we have been focused on We have already started training the local
sales and application engineering. However, Pune team with the help of our experts
in 2020 we will start manufacturing in India. from Oklahoma on the Enterprise Resource
We moved into a new facility at Pune in Planning (ERP) system that is used to run our
June 2019 which gives us a room to expand business operations. We spent around two
from an office space to a manufacturing weeks in training the team about handling
footprint. In early 2020 we will start taking the purchase orders, handling inventory
orders, invoicing and other formalities from transactions, invoicing etc. As we start

68 CONSTRUCTION OPPORTUNITIES|JANUARY 2020