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INTERACTION POST EXCON 2019

Kubota strives to build an optimal framework

Kubota’s mini excavators are known to have excellent features and amenities, the company has
been in India for the past 6 years. In an exclusive interview with CONSTRUCTION OPPORTUNITIES,
JUN MIYAJIMA, MD, AUTRANS INDIA PVT LTD., speaks about the participation at EXCON 2019, the
targeted market, future innovation plans and the company’s India journey.

How was the company’s performance in this year? Kubota’s construction machinery, including mini excavators, wheel
We have delivered around 15-20 machines each month and loaders, and compact track loaders, have gained high reputation
thereby generated decent amount of sales throughout the year. in Europe, North America, Japan, and other Asian countries. Kubota
mini excavators in particular are renowned for their advanced
In terms of the Indian construction equipment industry which is features and amenities. They are winning the largest market share in
your targeted market? the world (Off-Highway Research, 2013). They also meet European
We are targeting the construction of metros, urban infra and the safety standards, which are considered the most rigorous standards
other basic infrastructure for the city. We have the mini excavators in the world.
specialized for the mini excavators especially for farming, other
agriculture applications and in cities where space is a constraint. Kubota strives to build an optimal framework for global production
Our mini excavators are used where it becomes difficult to reach that swiftly responds to changing demands. We are also expanding
for the human beings. our business in the material handling industry, recently releasing
Kubota CTL and SSL and responding to broad customer needs.
Tell us about your India journey.
We are the global leaders in mini excavators. Though we have How was your experience in participating at EXCON 2019?
been in India, our contribution to the Indian market is 25% market We have been participating at EXCON for a considerable time.
share. However we are planning on taking things ahead in India. However in terms of the previous editions, we have to say that the
We produce and assemble in Japan and only import them here in crowd that has turned out is lesser and we had expected large
India. In India, the market is still around 1000-1500 units annually. We turnouts. That as per our expectations has not been the case.
are working on having a sale of 3000-3500 units in the coming years. However we have had bookings of 50 machines and a few more
are expected. Our market has been more dominating in the
What are the USP’s of the products that you offer? southern parts of India- interiors of Kerala and Tamil Nadu.

56 CONSTRUCTION OPPORTUNITIES|JANUARY 2020