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INTERACTION

eliminating frills, judicious use of space, functional materials, which promoters, playing in the Affordable Housing segment. Also challenges
are sturdy/strong etc. Economies of scale i.e. more number of faced regarding environmental clearances for your projects.
flats in one building as well as somewhat high rise buildings help. Availability of land on Transport Oriented Development (TOD) route
For a customer, there are schemes like PMAY, interest subvention, is the challenge. Environment clearances are somewhat time
and sometimes the planning authority like PMC, PMRDA, MMRDA consuming but if developers take care of major guidelines one
themselves promoting the schemes like in PMC & PMRDA, with should be through of such clearances in a reasonable time. Other
their own land helps cost / benefit / quality equation. challenges for private partnership include low profit margin, delays
in clearances, rising input costs & GST rates. At present whole industry
The government in its last year budget had doubled the subsidy is in doldrums except for few better organized, prudent companies.
amount allocated to `8 billion. To what extent has this helped the
sector in the last year? What more in terms of subsidy do you think Volume/Value of the Affordable Housing market in India.
can be done to attract more builder/developers to participate in Which are the Affordable Housing hotspots, across urban India?
the Affordable Housing programme? In 2018, the shortage was of 11 million of units in urban areas
expected to reach 19 million by 2022, and 38 million by 2030. This
National Housing Bank (NHB)channelizes the Govt. and World Bank is a huge market. In terms of hot spots, one can say Maharashtra
funds, and has following progress to reportin2018:
is leading & U. P. is at bottom, according to a studyby a consulting
PMAY – Housing for All – Urban (Progress) agency. Reliable data is not available as yet.
Physical Progress.
Your company’s plans for the future and outlook? What are your future
• Housing sactioned `53.79 lakhs plans – new markets, new verticals, new projects in the pipeline?
• Houses grounded `29.49 lakhs We stick to our mission of houses for classes & masses, we plan to
• Investment in Projects `2,96,169 crore build about 15 lakhs sq.ft. per year with a significant part of product
• Central Assistance committed `81,952 crore in affordable category for Pune market in our township project in
• Central Assistance Sanctioned `38,783 crore the coming years. Our new projects would be in and around Pune,
• Central Assistance Released `27,811 crore where our brand story is strong.
(Source Report on Affordable Housing & Housing Finance – 2018) Tell us about the company’s agenda going forward?
by National Housing Bank).
Besides, housing we plan to diversify in urban social infra projects like
At present country wide monitoring of this sector is not being done, commercial infra projects along Metro in Pune and Sports infra elsewhere.
so the assessment is bit difficult. In case of Maharashtra, the State True to our vision, we will be customer centric:
Govt. planned 6.7 laks houses by 2019 (19.4 lakhs by 2022). But they We have received “CII AWARD FOR CUSTOMER OBSESSION -2019”.
are onlyhalf way through for 2019target. If the State Govt. releases The Award is for
land to the private developers for affordable housing at affordable
price, the private sector can contribute. This still awaited in practice. 1. Recognition for active customer engagement- Services.
2. Special recognition for leveraging digital technologies for superior
Can you list the major challenges faced by developers/builders/ customer experience.

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