Page 20 - CO JAN 2020

INTERACTION COVER STORY

Affordable Housing, a blue eyed boy of real

estate industry, liked & but not nourished

With a Vision to create quality and eco-friendly shelters for the classes and masses through integrated
townships and related infrastructure – commercial, social, educational, health and entertainment to
provide customers value for their money, CITY CORPORATION plans to build about 15 lakhs sq.ft. per year
in township projects in the coming years. In an exclusive interview to CONSTRUCTION OPPORTUNITIES,
ADITYA DESHPANDE, DIRECTOR, CITY CORPORATION LIMITED (AMANORA PARK TOWN) speaks about the
performance of affordable housing sector, government’s initiatives and volume of the Affordable Housing
market in India.

Your assessment and comments on the performance of the land, delays in clearances and its branding as ‘cheap houses’,
Affordable Housing initiative, what kind of business opportunities which is actually not correct, but perception matters. GST has also
has it generated? has hampered the sector all through.
Affordable Could you brief us of the role played by your company in terms
housing is some of meeting the requirement for affordable housing set by the
time referred as government? If so please give details.
the ‘blue eyed We, at Amanora, as a township company, have a vision of housing
boy’ of the real for classes & masses. We did our bit when affordable housing
estate industry. was only being talked by providing 10% of offering with less than
It has taken up 400 sq.ft. Area, like studio apartments & they were popular. Now
slowly but is not in our proposed township projects there is a significant portion of
expected to affordable housing for our targeted market.
meet the target
of housing for Cost/Benefit analysis of the Affordable segment for Builders/
all by 2022. Developers. How will you balance the Cost/Quality equation?
Main hurdles are The affordability, firstly comes from the land price and the size of
availability of the flat. Secondly, the design contributes to its cost benefit ratio by

20 CONSTRUCTION OPPORTUNITIES|JANUARY 2020