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COVER STORY
CO
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INTERACTION
ANNIVERSARY
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ITION
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L to R: Armin Schlamp (Armin), VP Corporate Marketing & Communications, Alexander Susanek (AS), COO, Palfinger AG, and
Santhosh Rao (SR), VP Regional Sales & Service, Apac, Palfinger Asia Pacific Pte
We have a lot of initiatives to strengthen
our presence in India, to support India in its
growth ambition
PALFINGER stands for the most innovative, reliable and cost effective lifting solution for use in commercial
vehicles and in the maritime field. In India since 2008, the company continues to strengthen its
commitment to India’s growth through innovation, localization, and a strong dealer network. In a joint
exclusive interview to CONSTRUCTION OPPORTUNITIES, ARMIN SCHLAMP (ARMIN), VP CORPORATE
MARKETING & COMMUNICATIONS, PALFINGER AG, ALEXANDER SUSANEK (AS), COO, PALFINGER AG,
AND SANTHOSH RAO (SR), VP REGIONAL SALES & SERVICE, APAC, PALFINGER ASIA PACIFIC PTE, speak
on their future plans in India, USP’s of their company’s products and a lot more.
How do you think the demand for the construction equipment is thinking about export. We see that there’s a lot of talent, actually
evolving over the years? a lot of potential on the engineering side, also on the production
Alexander (AS): It is with this belief that this market is very critical side, on the supplying side and we are absolutely convinced that
for us, we are investing here. We have seen substantial growth in India is a good place to be not only for local demand, but in the
the past. We are in this country from 2008 onwards. So from then longer term also for export.
it’s been a real good growth for us. But to take the next leap in our
growth, it’s also important to be in sync with the priorities of the For the second half of 2027, what is the strategy? Will you also
country, which is to be present here. So we see a great demand. do for the used equipment or will you just deal with the new
This is very special. equipment?
(AS): Right now the objective of the plant is only the new machines.
You have mentioned about the Indian customer. So will you be Leveraging the opportunity of used machines to increase our
catering to the Indian market or also the export market as well? aftermarket revenue is a possibility that we will obviously explore
Santhosh Rao (SR): Well in the first step, this is targeting at the local and the solution cost will be on the higher side. That’s especially
markets, of course. We want to produce in India for India. I think for the government. That has got already a reason for the good
it’s very important to be present in the country. And of course it’s technology. We have a very clear target segment where we
an important contribution to be competitive on the Indian market want to sell these machines because it has been very successful
for us, so that’s very important. And but in the later stages we also over the last 10 years. So we know exactly what is to be done.
28 CONSTRUCTION OPPORTUNITIES|FEBRUARY 2026

