Page 24 - Construction_Opportunities_February_2026

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CX220C LC

Backed by 65 dealers and over 215 touchpoints,

we are well placed to support new launches and

ensure reliable service across the country.

CASE India is a pioneer for its full line of powerful and robust construction equipment, innovative
technology and customer service in India. In an exclusive interview to CONSTRUCTION OPPORTUNITIES,
PUNEET VIDYARTHI - HEAD OF BRAND MARKETING, CASE CONSTRUCTION EQUIPMENT, APAC & INDIA, gives
an overview on the Indian construction equipment industry, cutting edge technologies and a lot more.

Give us an overview on the Indian CE market, latest technology trends
and market dynamics.
India remains one of the fastest growing construction equipment
markets globally. Demand is expanding beyond large metros into rural
and semi urban regions. Government programs such as Jal Jeevan
Mission and Pradhan Mantri Gram Sadak Yojana are supporting this shift
by improving water access and road connectivity. This is encouraging
first time buyers and small contractors to invest in equipment. While
2025 saw some moderation in public capital expenditure and delays
in select project awards, the overall pipeline remains strong. State led
road and connectivity projects continue to move ahead. We expect
2026 to see steady high single digit growth supported by these ongoing
developments.
As the market expands and competition increases, customer
expectations are also evolving. Technology adoption is rising across
the sector. Customers are focusing on fuel efficiency, uptime and
predictable performance. Telematics solutions are being used to track
machine health, monitor usage and plan preventive maintenance. This
helps fleet owners reduce downtime and control operating costs. At
the same time, the shift to BS CEV Stage V norms is leading to cleaner

24 CONSTRUCTION OPPORTUNITIES|FEBRUARY 2026