Page 96 - CO_Feb_2023

INTERACTION CONSTRUCTION & W
CONSTRUCTION & WATERPROOFING CHEMICALSATERPROOFING CHEMICALS

in south market. With that success in mind, we are pushing it for pan India - Chennai (Tamilnadu) and Alwar (Rajasthan).
India launch. We are planning to come up with the entire basket of Tremco CPG India will continue to invest in their people and their
tiling product portfolio. We have also very recently launched spray facilities to innovate and ensure that our products and services
applied waterproofing systems including Polyurea, Polyurethane & support value creation in building sustainable structures. Tremco
MMA systems. These systems are backed up by proven track record CPG India anticipates further future investments in manufacturing
globally along with certifications from accredited bodies. We are across various demographies to address aggressive growth
also in the process of launching liquid form of crystalline admixtures expected in the construction segment. We are planning to open
in India very soon. two more manufacturing facilities in India for West and East region
in years to come.
As a manufacturer tell us about the critical challenges faced while The upcoming investments represents the group’s long-term
introducing high end products in India? To what extent does cost commitment to its customers, employees, and business associates
influence a customer’s purchasing decision? in the country. Through this rapid expansion growth in India, Tremco
People’s acceptance to the high-end technologies is much aligned CPG India will always remain at the forefront in the Construction
to cost and they are ready to compromise on technologies for Chemical Industry.
the cost. But with increased market knowledge on the importance
of performance-based construction chemical products on the What sort of government initiatives or measures will boost the
durability of the structure and reduced repair cost, key global Construction & Waterproofing industry in India.
technologies are accepted and specified in key landmark projects. Rising investments (Domestic & International), Government’s
Initiatives like Make in India, Smart City and ‘’Housing for all’
Which sectors are major demand drivers for CC & Waterproofing projects, Growth in number of infrastructural projects and resultant
chemicals in India. spending increases the construction activities driving the growth for
The population of India is expected to reach 1.6 billion by the Construction chemicals. Increasing trend of urbanisation drastically
year 2048; with urban population reaching 675 million by 2035. increases the demand for commercial, residential, and large
This rapid urbanization will accelerate the demand for affordable number of Industrial buildings and this accelerates the demand
housing, connected transport systems, other infrastructure, and for construction chemical products. The key industrial segment
commercial structures, which in turn increase the demand and which is set to experience an massive growth in the coming years
consumption of construction chemical materials. With the growing include Automotive because of EV market growth, Data centres,
investments in the infrastructure sector, India construction chemicals Food and beverage, Pharmaceuticals etc., Many buildings in
market is also experiencing stellar growth. On the infrastructure front, India are over 40 to 50 years old and need extensive renovation
the demand is there from the asphalt and concrete roads and work. Rising renovation and redevelopment of old structures
highways, repairing of old roads& structures, underground tunnelling, across India, increasing awareness about construction quality and
Airports, bridges, dams, Rehabilitation of heritage structures etc., growing preference for utilization of ready-mix concrete (RMC) in
With the local manufacturing boom, few of the key manufacturing infrastructure projects is expected to boost the overall demand of
sectors including food and beverage, pharmaceutical, Automotive this segment.
particularly EV segment , accelerates the demand for building
material industry. We are also seeing increase in office spaces, Future outlook on the industry and from a company perspective
data centres, healthcare demand, warehouse spaces, real estate Since the India adopts to ‘’Self-reliant ‘’ and ‘’Make in India ‘’ policies,
activities which act as a key growth driver for Construction Chemical scope of the industrial flooring is also wide.
industry. End-users are more focused to quality and durable solutions
and awareness among the clients on the importance of high
Brief us on your manufacturing facilities and expansion plans. performance floors to transform the industrial environment have
Tremco CPG India is accelerating its growth in India more effectively drastically improved. We see these as a driving force behind the
to serve this rapidly developing market as to support our customers change that India would positively anticipate in the Industrial
in Southeast Asia. We currently have two manufacturing plants in flooring market

96 CONSTRUCTION OPPORTUNITIES|FEBRUARY 2023