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CONSTRUCTION & WATERPROOFING CHEMICALSATERPROOFING CHEMICALS
CONSTRUCTION & W
in the market. The high-tech products make application easier As far as the product lines go, we are continuously improving
and last much longer but may be pricier. The low-price products our product lines to meet the stringent market demands. We
available make similar claims but may not stand up to testing believe further capacity expansion in terms of R&D projects and INTERACTION
under rigorous international codes. The cost factor tends to improving market reach are needed. These steps will help us move
equalize the products, without considering the life cycle cost of forward positively. Expanding our reach is also something we are
using a much better product. So, to introduce high end products continuously improving on.
is challenging, but will gain traction as life-cycle costs, ease of
application and durability become the key parameters driving What sort of government initiatives or measures will boost the
purchase decisions. Construction & Waterproofing industry in India.
The Indian waterproofing segment can be divided into: The Indian waterproofing market is now at a turning point in terms
1. a price market where any product or low-quality application of understanding the waterproofing segment, price, and quality.
is acceptable if it costs less, This is a time when the market is flooded with cheap imports and
2. a quality market, where product performance according to me-too products, with lesser focus on material properties, testing,
global standards is very important. certification, and application techniques. The government of
course has been propagating the Make in India program, but
We cater to the more demanding quality market as we believe in generally the acceptance of MSME manufacturers has not seen
the mantra of “Get Waterproofing Right the First Time”. In such a the same response. As such it becomes a challenge to introduce
market although price does influence the customer’s purchasing indigenous products in large scale projects.
decision, the focus is more on correct high-quality materials and The waterproofing material industry still relies heavily on imports
impeccable application. for solutions. The government should assist the CC industry to
encourage R&D and manufacturing high technology products
Which sectors are major demand drivers for CC & Waterproofing in India. The price sensitivity of the end users also makes it a
chemicals in India. challenge to introduce high technology products in the market.
The major material segments for the CC industry is still admixtures, The high-tech products make application easier and last much
followed by tiling, dry-mix products, waterproofing, flooring, and longer but may be pricier. The low-price products available make
repairs. With the growing investment in construction that India similar claims but may not stand up to testing under rigorous
is seeing, the opportunities for the construction chemicals (CC) international codes. So, a MSME first, R&D backed policy from the
industry to grow is tremendous. As always, the major demand Government can give a fillip to better waterproofing in the country.
driver for waterproofing is new construction in buildings, followed In addition, a focus on utilizing more of “certified” waterproofing
by Infrastructure. New Metros, Road, Rail, Airports and Water professionals in government projects will fillip higher quality
Supply and Treatment projects will drive the major demand for waterproofing and construction.
waterproofing, especially waterproofing additives, joint treatments, We cater to the more demanding quality market as we believe in
and injection grouting systems. the mantra of “Get Waterproofing Right the First Time”. In such a
Programs such as the PM Awas Yojana (PMAY) will boost demand in market although price does influence the customer’s purchasing
the building construction industry as well. The industrial sector has decision, the focus is more on correct high-quality materials and
been on an even keel the last few years, but greater international impeccable application.
investment in India may change this help drive up the demand
for waterproofing in this segment too. We also expect remedial Future outlook on the industry and from a company perspective.
waterproofing to grow into a segment in the years as maintenance The Indian Waterproofing and CC industry is progressing well.
of structures take centre-stage. The top material solution providers and application machinery
suppliers are introducing the latest technologies worldwide to India
Brief us on your manufacturing facilities and expansion plans. and are customizing them for use in local conditions. Standards
Our products are manufactured in well-equipped Plant in Goa for use (IS Codes) are rapidly evolving and we often practically use
under strict quality control using State-of-Art Technology and international codes to bridge gaps for our construction.
Quality Assurance Systems. We are also an accredited ISO We are now doing much more local research as opposed to the
9001:2015 Company, which helps us maintain quality across the last decade to improve product quality, robustness, and ease
products and services. of application. From a company perspective, this is a positive
We are comfortable in terms of capacity to meet the demand for trend as we are in the high-technology segment of waterproofing
materials in the coming years. We are expanding our Goa plant systems. The acceptability of new technology will drive forward our
to a big and modern facility, which would be supported by a growth in the waterproofing segment of the CC industry.
state-of-the-art-training centre and laboratory for better interaction The focus on sustainability and durability is also increasing and
with our customers. customers are becoming aware of the latest materials and
Once demands pick up, we can leverage the capacity of our application technology. Standardization, evolution of codes of
additional plant at Gujarat. With the two facilities in Goa and the practice, focus on sustainability and increasing awareness along
one in Gujarat, we are confident of providing our customers with with cutting edge technology will be keywords in the development
their needs in terms of both quality and quantity as they have of the waterproofing industry and will drive growth tremendously
come to expect from us. in the years to come.

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