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INTERACTION “Let us be your knowledge partners for the correct usage of for our application partners is a perpetual challenge. We believe in
CONSTRUCTION & W
CONSTRUCTION & WATERPROOFING CHEMICALSATERPROOFING CHEMICALS
training to alleviate this to a certain degree. Application workshops
construction chemicals”.
for engineers, supervisors and on-site helps us to discuss and
The USP of our solutions is that we recommend an entire system as
share new ideas and perspectives in application, develop new
opposed to only a single product, as we believe in following the
principles of Civil Engineering. Our complete range of products
specifications and methodologies and overall help us to deliver a
consists of the systems provide the perfect combination of
We are also connected to the Institute for International Talent
materials to make our works durable and hence our acceptance
Development (IITD), who in association with the Construction Industry
in the market. better experience for the end customer.
Technical solutions apart, tremendous consistency in manufacturing, Development Council (CIDC) is now making large strides in training,
quick turn-around times for dispatch and high degree of quality testing and certification of skilled waterproofing personnel. The joint
control have been a hallmark of our fast-increasing repute in the initiative will train waterproofing professionals and entrepreneurs to
market. In addition, Assess Build Chem focusses extensively on advance their skills in structural waterproofing. The main objective
training. Basic videos to explain concepts to training on-site and of the program is to help participants upskill or launch startups in
internationally for our application partners, we believe in discussing Waterproofing. The highlight of the program was a joint CIDC-IITD
the correct solutions with our clients and application partners and certification provided to the participants. This Certification places
this makes us unique in our approach to solving constructional the attendees in CIDC’s national database, recognizes their
problems. qualifications, improves their skills, and their employability. CIDC
We constantly upgrade our material performance. For e.g. our and IITD both aim to expand the footprints of this program across
cementitious systems are inching closer to acrylics in performance India. These certifications will soon become mandatory in tenders
and acrylics are inching closer to basic PU Coatings. The industry will of known private and public organizations such as CPWD, PWD,
get much higher performance at a lower cost and that will lead to MES, etc.
much more user friendly, economical, and durable waterproofing This would be a huge step to alleviate the challenge of availability
solutions. of skilled labour.

What is the company’s approach towards innovation, Have you launched any new products or launching new products
environment, and sustainability? in the near future.
Our company is a believer, and our promoters are some of the We have a host of modern technology products on offer for the
first people in the industry to focus on sustainability, environment, market. Special additives for the concrete block, precast and
and innovation. Most of our product systems are so developed, concrete products industry from our SS – ConCast Range, modern
to minimize the use of high VOC ingredients in our formulations. plaster additives like SS – PlastProof IL that can help use of crushed
Most of our bulk raw materials are sourced locally to minimize the sand and convert hand applied plasters to spray plasters that crack
impact of transportation on its carbon footprint. Our materials are less and need less curing, high performance integral waterproofing
designed to have a long performance life and help the structure be additives such as SS – ConProof CR are some of our latest offerings.
maintained with lowest resource requirements, making the structure That apart we have launched SS – Hydronil PM, a hydrophobic
sustainable. The products being environmentally friendly have the – waterproof breathable mortar for facades and waterproofing
same impact as concrete, even when the structure is demolished, protection. This product is making excellent strides in repair and
leading the structure to remain green through its service life. waterproofing of water tanks and water retaining structures. It is
In addition, our innovations such as green concrete technology mineral, breathable, waterproof upto 5 bars and can be finished
[concrete with low cement contents and ingredients from local to a smooth surface for easy cleanability.
sources (local crushed sand)], temperature reducing coatings, We also offer special systems for Heritage Structures such as OPC
additives to use crushed sand / industrial waste for plastering and free lime-based mortars and injection grouts [SS – HistoRep and
concrete products, mineral systems to resist acid attacks, curing SS – HistoFill Ranges], along with specialty coating removers and
compounds that save water and other similar systems do make sealers. That apart specialty soil stabilization solutions [SS – SoilSeal
an impact on structures to render them green, sustainable, and Range] and injection grouting solutions remain the mainstay of our
durable. specialized materials to solve a variety of constructional problems.
We are also making strides into better surface preparation with Incrementally we have upgraded performance on almost all our
High performance, environmentally friendly, water-based coating waterproofing and repair products.
removers and noise and vibration free, soundless, concrete, and
stone breaking / demolition agents. These are fit to prepare surfaces As a manufacturer tell us about the critical challenges faced while
for old structures without use of vibratory or cutting tools, thereby introducing high end products in India? To what extent does cost
preserving integrity of the structure. influence a customer’s purchasing decision?
The Indian waterproofing market is at a turning point in terms of
Challenges faced in terms of availability of skilled labor in your understanding the waterproofing segment, price, and quality.
industry and how to overcome them. This is a time when the market is flooded with cheap imports and
Although are material systems are developed, tested, and verified me-too products, with lesser focus on material properties, testing,
for performance, in waterproofing, the application of these material certification, and application techniques.
systems is equally important. Availability of skilled labour, especially This makes it a challenge to introduce high technology products

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