Page 19 - Construction_Opportunities_April_2024

COVER STORY

smaller machines designed for rural road development to larger safe and user-friendly experience. These features contribute to a
models suitable for national highways and mining applications. safer work environment and greater productivity on the job site.
We recently introduced the GR 1003, a motor grader designed INTERACTION
specifically for the needs of rural road development projects. Aftermarket services as a strategic differentiator.
Additionally, we are set to launch a new model featuring a High Our aftermarket services distinguish us from competitors. We
Torque Low RPM Variable Horsepower Wechai 178Hp Engine offer comprehensive support, including spare parts availability,
with automatic ZF electronic transmission, providing optimal preventive maintenance contracts, and remote monitoring
fuel efficiency and high productivity. SCHWING – XCMG also through IoT technology. Additionally, we provide technical
expanded also added three new models to the motor grader assistance, customer feedback programs, and loyalty rewards to
with increased mold board range for bigger road projects as ensure customer satisfaction. Our goal is to provide a seamless
well. experience throughout the lifecycle of our equipment, minimizing
downtime and maximizing productivity.
Intelligent machines, telematics and IoT are becoming a trend
with equipment, your comments. Cutting edge technology Which sectors are major demand drivers for your products. Tell
featured in your machines. What distinguishes your equipment us about some major projects where your products have been
from competitors. used.
XCMG motor graders come equipped with cutting-edge The construction equipment industry is driven by various sectors,
technology, setting us apart from competitors. Our machines including road construction, infrastructure development, and
feature advanced components like CRDi electronic engines mining. Our motor graders have been used in significant projects
with ZF transmissions, offering auto/manual gear shifting and like national highway construction, rural road development, and
variable piston functionality, which helps reduce operating costs large-scale mining operations. The versatility of our product
for customers. The introduction of ‘NO-SPIN’ technology and self- range allows us to cater to different applications, ensuring that
locking differential ensures anti-skid performance, enhancing the our equipment is suitable for a wide range of projects across
safety and durability of our equipment. India.

Detail us on your company’s emphasis on Research, Design Your strategy to play in a price sensitive market.
and innovation. To thrive in a price-sensitive market, we focus on providing value
Our company is committed to innovation and research to stay through high-quality products and services. Our competitive
ahead in the market. We invest in the latest technology and pricing, combined with advanced technology and robust
design to meet the evolving needs of our customers. Our R&D aftermarket support, ensures that customers receive excellent
teams are continually exploring new materials, components, value for their investment. We also offer flexible financing
and features to improve the performance and efficiency of our options through partnerships with major financial institutions,
motor graders. We also focus on incorporating technology that allowing customers to acquire our equipment with ease and
promotes sustainability and reduced environmental impact, convenience.
demonstrating our commitment to innovation in the industry.
Are you tied up with any equipment financing companies to
Tell us about the indigenisation efforts undertaken by the help potential buyers with equipment purchases
company to meet the market requirements? What is the SCHWING-XCMG has established partnerships with leading
company’s approach to implementing the ‘Make in India’ equipment financing companies to support potential buyers.
drive? Our collaborations with financial institutions like Federal Bank
SCHWING-XCMG supports the ‘Make in India’ initiative by offer flexible payment terms, easy acquire schemes, and
localizing production and sourcing. We prioritize indigenisation dedicated relationship managers to guide customers through
to meet market demands while ensuring high-quality standards. the purchasing process. These partnerships help us reach a
By manufacturing in India and utilizing local components, broader customer base and make it easier for customers to
we reduce costs and offer more competitive pricing to our invest in our technologically advanced motor graders.
customers. This approach aligns with the government’s push for
increased domestic manufacturing and contributes to India’s Future outlook on the industry and from a company perspective?
economic growth. The future outlook for the Motor Graders industry in India is
optimistic, with infrastructure development projects expected
Factors such as safety, operator comfort, ease of operations to drive demand. We anticipate steady growth in the coming
are crucial. What are the steps undertaken by you for providing years, thanks to ongoing initiatives and increased construction
the same. activities. Our company plans to continue launching new
We place a strong emphasis on safety, operator comfort, and products and incorporating technological advancements to
ease of operation. Our motor graders are equipped with features maintain a competitive edge. By focusing on innovation, safety,
like ROPS (Roll Over Protection System) and FOPS (Fall Over and customer satisfaction, we aim to shape the future of the
Protection System) to enhance operator safety. Rear cameras, Motor Graders industry and contribute to India’s economic
ergonomic controls, and comfortable operator cabins ensure a growth.

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