Page 21 - Construction_Opportunities_April_2024

COVER STORY
CO VER STOR Y
INTERACTION

expected to drive the utilisation of motor graders in the upcoming Tell us about the indigenisation efforts undertaken by the company
quarters. to meet the market requirements? What is the company’s
approach to implementing the ‘Make in India’ drive?
Tell us about the range of Motor Graders offered by you, in terms The ‘Make in India’ programme by the Government of India has
of types, capacities and applications. had a significant impact on the construction equipment sector. It
CASE Construction has a range of motor graders including the has incentivized companies to manufacture their products locally,
C-series models such as the 845C and 865C, these models provide leading to job creation, initial independence on import, cost
horsepower options from 150HP to 220HP. These graders come with reduction and overall growth of the sector.
a robust FPT 6.7L turbocharged engine and feature an intelligent The ‘Make in India’ initiative has played an important role in the
hydraulic system with a load sensor for improved operator comfort construction equipment OEMs to invest in local manufacturing
and productivity. Variable power control allows operators to fine- operations, thereby improving production processes, and
tune the machine’s output for diverse mining applications, all while elevating product quality. Consequently, construction machinery
maintaining a fuel-efficient engine speed of 220 rpm. manufactured in India has gained global competitiveness by
The 845C Motor Grader focuses on enhancing operator comfort delivering high-quality products that meet global standards.
with facilities like an adjustable suspension vinyl seat, user-friendly CASE Construction Equipment completely embraces and supports
controls, and an electronic information centre for essential data. the ‘Make in India’ program, having operated manufacturing
In response to changing regulations and market needs, CASE India facilities within India for over three decades. Moreover, as part of
aims to broaden its product range to meet evolving horsepower our business approach, we collaborate with domestic suppliers
demands, thereby supporting the construction industry’s growth. to procure the majority of components locally, enabling us
CASE Graders prioritise ease of use, safety, engine dependability, to consistently maintain a steady and reliable manufacturing
and cost-effectiveness. By integrating cutting-edge technology, presence in India for the global market.
these machines boost efficiency while ensuring operator safety.
Future outlook on the industry and from a company perspective?
Factors such as safety, operator comfort, ease of operations is There has been a discernible pattern of fluctuation in construction
crucial. What are the steps undertaken by you to provide the and infrastructure activities in the country during election periods.
same? The pre-election and post-election phases typically witness bullish
At CASE, prioritising the safety of both equipment and operators trends, while there tends to be a surge in infrastructure projects prior
stands as the cornerstone of our company ethos. Our Motor to elections. This surge is often driven by incumbent governments
Graders are meticulously engineered with safety as a primary focus, prioritizing road repairs and maintenance to showcase their
integrating advanced controls, secure cabins with excellent visibility, accomplishments. Such trends have historically led to a robust cycle
and intuitive consoles for seamless operation. This commitment to within the industry. However, this year presents a unique situation.
user-friendly design fosters a secure working environment. While one would traditionally expect a slowdown due to elections,
Furthermore, our state-of-the-art technology incorporates additional there are other factors contributing to the landscape. Notably, the
safety features such as remote diagnosis and monitoring. Our motor impending transition to Stage 5 emission norms, effective from 1st
graders are equipped with a unique trip metre on the dashboard, January 2025, is looming over the construction equipment sector.
continuously tracking crucial metrics such as fuel consumption, This transition is crucial for the industry, albeit primarily impacting
operational hours, and temperatures. This innovative functionality the tractor industry. In light of this, CASE Construction Equipment’s
not only elevates safety standards but also simplifies machine commitment to innovation, product versatility, and sustainability
management. takes on added significance. Adapting product development
Beyond safety considerations, our motor graders boast exceptional efforts to align with evolving infrastructure needs becomes even
versatility, enhancing productivity and cost-effectiveness across more imperative, considering the impending regulatory changes.
diverse operating conditions. This holistic approach ensures that Integrating cutting-edge technologies and sustainable practices
CASE Graders not only adhere to stringent safety protocols but also not only enhances productivity and efficiency but also ensures
deliver peak performance in varied operational environments. compliance with the upcoming emission norms.

APRIL 2024|CONSTRUCTION OPPORTUNITIES 21