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WORLD OF CONCRETE
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       market often leads to compromises on quality, where initial cost is   construction and expansion joints, and surface cracks. Our
       prioritized over life-cycle performance, affecting the durability of   portfolio spans concrete and mortar improvement, joint and
       structures. This creates a persistent challenge for both the industry   crack treatment,  and high-performance barrier coatings,
       and end users.                                      offering solutions for every type of structure, from residential and
       Other key challenges include the lack of standardization of   commercial buildings to industrial and infrastructure projects.
       products and systems, making it difficult for end users to compare   Our products include  integral waterproofing and plaster
       solutions objectively. Specifications are still largely prescriptive,   additives, high-performance mortars, crystalline and PU/Acrylic
       rather than performance-based, which can limit innovation and   coatings, sealers, tile and stone fixing solutions, industrial grouts,
       system reliability. Moreover, while material performance is often   floor hardeners, repair mortars, anti-carbonation coatings, and
       emphasized,  the  combination  of  correct materials, trained   soil stabilization systems. We also provide specialized solutions
       manpower, and appropriate application techniques is critical   for heritage structures, combining cleaning, repair, and long-term
       for successful waterproofing—a fact sometimes overlooked in the   protection. For complex projects, our injection grouting systems—
       market. Current trends shaping the industry include eco-friendly   including polyurethane foams, methacrylate gels, silicate resins,
       and sustainable formulations, such as solvent-free and low-  and polymer-reinforced resins—solve challenging problems in
       VOC coatings, crystalline waterproofing systems, and bio-based   water ingress, soil consolidation, and structural stabilization, widely
       admixtures.  Advanced  liquid-applied  membranes, nano-  applied in tunneling, metro, and large-scale foundations.
       engineered coatings, and self-healing materials are increasingly   What sets us apart is our end-to-end systems approach. Rather
       being adopted for enhanced durability and performance   than supplying individual products, we recommend complete,
       monitoring. There is also a growing focus on quality assurance,   engineered solutions that integrate materials, methodology, and
       applicator training, and certified systems, reflecting the market’s   application expertise. This ensures durability, reduces life-cycle
       evolution towards more professional, performance-oriented   costs, and simplifies application for contractors. Our products are
       solutions.                                          manufactured under strict quality controls, optimized for ease
       In summary, the CC and waterproofing sector in India is evolving   of use, and tailored for specific site conditions. Coupled with
       rapidly, driven by awareness of long-term value, sustainability,   intensive training for applicators and clients—from concept videos
       and the need for durable construction. Success in this industry   to on-site and international sessions—this ensures that solutions are
       increasingly depends not only on material innovation, but also   applied correctly and effectively.
       on engineering integration, skilled application, and life-cycle   By constantly enhancing product performance, such as improving
       thinking—a shift that promises more reliable and resilient buildings   cementitious systems to match acrylics or acrylics to approach
       across the country.                                 PU performance, we deliver economical, user-friendly, and
                                                           high-performance waterproofing systems. The result is faster
       Detail us on the range of CC& Waterproofing chemicals and   application, lower labor costs, reduced material wastage, and
       its applications offered by your company. What are the USP’s   structures that remain durable over decades—demonstrating how
       of your products/solutions Vis-à-vis competition. Advantages of   innovation in construction chemicals directly translates into savings
       using your CC & Waterproofing chemicals in terms of savings on   in cost, time, and effort for our clients.
       construction cost, time, and labour.
       At Assess Build Chem, we believe waterproofing is best addressed   What is the company’s approach towards innovation,
       through a systematic, solution-driven approach that targets the   environment and sustainability?
       key pathways of water ingress: capillaries and voids in concrete,   At Assess Build Chem, sustainability, environmental responsibility,


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