Page 56 - DIGITAL ISSUE MAY 2018

INTERACTION INTERACTION ROAD & ROAD CONSTRUCTION EQUIPMENT 450 DX

845B

CASE’s product o erings are equipped with Please provide details on your emphasis on technology, research, design and innovation?
closed air conditioning ROPS cabin whereas CASE’s R&D team constantly endeavors to develop clever innovations to make equipment
most of CASE’s competitors are providing more fuel e cient for reducing emissions on the environment. e company has introduced
open canopy. Eagle Eye Telematic System, a real time vehicle tracking and communication based on GPS
CASE India’s equipment are powered technology that helps deliver better value for money.
by FPT Industrial engine which has Compaction meter: where on screen operator can check amplitude, frequency and ICV
introduced new features that raises the bar (intelligence compaction value) which is related to density of soil compacted. is ICV
of performance and deliver market leading value will be di erent for di erence surface. Once desired density is achieved, there will
fuel economy and power. To increase the be green signal on screen so that operator can stop compaction and avoid over compaction.
machine’s durability, CASE focuses on the Hence there will be saving of fuel, time and can avoid damage of surface.
use of quality engines along with regular With technology coming into the picture there would be improvement in the quality
maintenance across their equipment which of work and the Cost savings & pro tability would be more. Realising the importance
helps deliver excellent fuel e ciency. of technological upgradation and innovation, construction equipment companies are
CASE India’s engines are equipped with increasingly taking actions and the results are fast and e cient equipment.
turbocharger waste gate control mechanisms
with Internal Exhaust Gas Recirculation market is tough, but it is also growing. It has In 2018, the overall industry in India is
system (IEGR) to minimise the Emissions not reached the matured market stage but expected to grow. In 2017, Loader backhoe
(like Nitrogen Oxides and Hydro Carbons) you can see that a lot of growth is coming segment grew nearly by 10 per cent and
and protect the environment. from rst time buyers and rst time users. other segments like road and infrastructure
50 per cent of the market is still rst time grew by 20 per cent.
Are you looking to add new equipment to buyers and rst time users, especially in the We are expecting similar level of growth in
your existing product portfolio? loader backhoe segment. 2018. GST should now facilitate the growth
CASE India brings in latest technologies a er it being reduced to 18 per cent. As a
and solutions for better performance What is the company’s approach to part of government’s Make in India policy,
and comfort. While CASE has recently implementing the ‘Make in India’ drive? we are doing a lot of manufacturing in India
launched its 752 EX Vibratory Tandem Make In India is an ambitious project and are also exporting and using India as the
Compactor and the PRO Series “Loader and a very important one too. India as an manufacturer’s hub.
Backhoe and Only Loader” in EXCON economy is dependent on agriculture and We can say a lot of support is received from
2017, we are always in process of updating service sector. Manufacturing is a part of the government in doing that.
our machines. Will keep you posted as and the service sector hence is important as it
when there would be any development. creates a scope for jobs. So, Make In India Future outlook for the industry and from
is a boost for the manufacturing sector in a company perspective
What are the trends driving purchase India. We aspire to grow faster than the industry,
or hire of road construction equipment For us, as a multinational company, we are which we have done in last two years. ere
market in India? increasing our footprint in India. India is still a massive amount of work yet to be
Indian market is one of the toughest markets is the only place wherein the quality and done in the country, and this will call for
in the world because of the Cost/uality pricing are evenly poised so it is a sweet large volumes of equipment to complete it.
Metrics which the Indian customers apply. spot for us and our manufacturing facility at We are ready with our range of construction
Also localisation is becoming more and Pithampur is testimony to our commitment equipment products and considering the set
more key factor if you really have to break to ‘Make in India’. of conditions prevailing in the country and
into the Indian market. Price control is other foreseeable factors at this moment, we
eventually driven by cost control, that’s How do you expect the market to shape up expect the market will follow an upward
how you are going to realise that. So Indian for the industry through 2018 onwards? trend in the coming years as well.

62 CONSTRUCTION OPPORTUNITIES|MAY 2018