Page 39 - Construction_Opportunities_March_2026

TICKER TAPE
ACE - ACTION CONSTRUCTION EQUIPMENT LIMITED EICHER EXPANDS PRO X SMALL TRUCK RETAIL NETWORK
AND KATO WORKS CO., LTD. JOIN HANDS TO WITH NEW DEALERSHIP IN FARIDABAD
MANUFACTURE HIGH CAPACITY & HIGH-END CRANES Eicher Trucks & Buses, a business unit of VE Commercial Vehicles EQUIPMENT
IN INDIA Ltd. (VECV), inaugurated its exclusive dealership for the newly
ACE - Action Construction Equipment Ltd., the world’s largest launched Eicher Pro X Small Truck range in Faridabad. The state-of-
Pick-and-Carry crane manufacturer and India’s leading material the-art Shree Motors Private Limited 3S dealership facility, located
handling and construction equipment company, has entered at Mathura Road, Sector-15A, Faridabad, Haryana, is designed
into a strategic joint venture with Kato Works Co., Ltd., Japan, a to deliver best-in-class customer experience and elevate every
globally recognised material handling & construction equipment aspect of the vehicle buying and servicing journey.
company with decades of experience in design, development Spanning around 12,000 sq. ft., the facility features a well-
and manufacturing of Mobile Cranes, Excavators and related designed display area, customer lounge, service infrastructure,
Construction Machinery. and supporting utility spaces, ensuring a seamless and convenient
The joint venture ‘ACE KATO Pvt. Ltd.’ will bring together the global interaction for customers. Equipped with interactive digital
technology, design and engineering expertise of Kato Works displays, the dealership enables fleet owners and transporters
Co., Ltd. with Action Construction Equipment Limited’s strong to explore the Eicher Pro X range in detail, helping them make
manufacturing base, extensive market reach and operational informed purchase decisions while experiencing Eicher’s focus
capabilities in India. on innovation, efficiency, and reliability. Commenting on the
The collaboration aims to enhance product competitiveness by inauguration, Ramesh Rajagopalan, EVP, Customer Service,
improving performance and cost efficiency, while enabling both Retail Excellence and Network Development, VECV, stated,
companies to address emerging growth opportunities across “Faridabad holds strategic importance
domestic and international markets. as a prominent industrial and logistics
The initiative aligns with India’s broader manufacturing ambitions hub in North India, supporting diverse
under Make in India, while contributing to the development of sectors such as e-commerce, parcel
a globally competitive construction equipment industry that and courier services, FMCG distribution,
supports the country’s long-term infrastructure and economic and industrial goods movement. With the
growth. addition of Shree Motors Private Limited’s
The joint venture will involve a total investment of approx. `200 exclusive Eicher Pro X dealership, we are
crore, with an equal 50:50 partnership. The manufacturing facility strengthening our footprint in the region while enhancing our
will be established in Haryana, with operations expected to capability to serve businesses that depend on efficient last-mile
commence in 2026. transportation. We are delighted to onboard the Shree Motors
Under this partnership, the joint venture will focus on the team into the Eicher Pro X network and remain committed to
manufacturing of high capacity & heavy cranes, including Truck delivering intelligent, connected, and customer-focused mobility
cranes, Crawler cranes and Rough Terrain cranes, serving the solutions to our customers across Faridabad and nearby markets.”
Indian market as well as international markets. Strategically located on NH-19, the Delhi–Mathura–Agra corridor,
Commenting on the development, Sorab Agarwal, Executive the new Eicher Pro X dealership offers excellent accessibility for
Director, Action Construction Equipment Limited, said: customers and fleet operators across the region. Its proximity to
“India is witnessing an unprecedented phase of infrastructure key commercial and industrial clusters such as DLF Industrial Area,
and industrial growth, which is Karkhana Bagh Industrial Area, Sector 24–25 industrial zones, NIT
significantly increasing the demand for Sabzi Mandi, and Anaj Mandi positions the dealership at the
advanced construction equipment. Our centre of Faridabad’s thriving logistics and trade ecosystem.
partnership with Kato Works marks an The facility is well-placed to cater to businesses operating in
important milestone in bringing globally e-commerce, parcel courier, FMCG distribution, and industrial
benchmarked crane technology to goods transportation. The newly launched 3S facility integrates
India while strengthening domestic sales, servicing, and spare parts under one roof, supported by
manufacturing capabilities.” Eicher’s service infrastructure designed to maximize uptime and
“ACE has consistently focused on developing world-class operational efficiency. Fleet owners and transporters in the region
equipment in India. Today, our products are exported to more will benefit from quick access to Eicher’s new-age, fuel-efficient
than 42+ countries. Through this collaboration, we aim to further and fully connected vehicles, reinforcing Eicher’s commitment to
expand our presence in the high-capacity crane segment while enabling efficient and reliable last-mile logistics.
positioning India as a strategic manufacturing hub for advanced Born-digital and customer-centric, the dealership features an
lifting equipment.” interactive customization zone that allows customers to configure
The collaboration will leverage Kato Works’ proprietary vehicles based on cargo body requirements, load deck options,
technologies and decades of engineering expertise to enhance fuel choices, and colour preferences bringing a new level of
product performance, efficiency and reliability. flexibility and personalization to the commercial vehicle buying
Beyond meeting domestic demand, the joint venture aims to experience. Trained technicians, advanced service support tools,
explore export opportunities across Asia, the Middle East, Africa and customer engagement platforms ensure prompt service
and other international markets. delivery and a seamless ownership experience.

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