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EQUIPMENT TICKER TAPE
ASHOK LEYLAND PARTNERS WITH ROSMERTA RECYCLING simpler while enabling customers to transition to newer, cleaner
TO DRIVE RESPONSIBLE COMMERCIAL VEHICLE and more efficient commercial vehicles. This collaboration
SCRAPPAGE reinforces Ashok Leyland’s commitment to sustainable mobility,
Ashok Leyland, the Indian flagship of the Hinduja Group and circular economy principles and reducing emissions across the
one of the country’s leading commercial vehicle manufacturers, vehicle lifecycle.”
recently announced a partnership with Rosmerta Recycling to Adding, Kartick Nagpal, President, Rosmerta Group, said, “Our
enable the responsible scrappage of end-of-life commercial partnership with Ashok Leyland comes
vehicles across India. at a pivotal time, as the Government’s
Rosmerta Recycling is among India’s leading authorised vehicle recently approved commercial vehicle
recycling companies, operating state-of-the-art Registered replacement initiatives are expected to
Vehicle Scrapping Facilities (RVSFs) nationwide. Its facilities ensure accelerate organised vehicle scrappage
the safe, compliant and environmentally responsible dismantling across India. The mandatory scrappage
of end-of-life vehicles while maximising material recovery and of BS-III and older commercial vehicles
advancing the circular economy. through authorised RVSFs—covering an
The partnership supports the Government of India’s Voluntary estimated 2.07 lakh vehicles in Delhi-NCR—is a significant step
Vehicle Modernisation Program, which encourages the towards cleaner mobility and a stronger circular economy.
replacement of older, polluting vehicles with cleaner and more At Rosmerta Recycling, we remain committed to scientific
efficient alternatives. It also complements the recently announced dismantling, maximising material recovery, and maintaining
Naya Safar Scheme, aimed at reducing transport-related the highest environmental and regulatory standards to build a
emissions across the Delhi-NCR region. sustainable vehicle recycling ecosystem.”
Through its nationwide dealer network, Ashok Leyland will facilitate Through this partnership, Ashok Leyland customers will benefit from
seamless access to Rosmerta Recycling’s authorised scrappage competitive value for their old vehicles, scrappage-lined OEM
facilities, offering customers a convenient, end-to-end scrappage discounts on new vehicle purchases, and waivers on road tax
experience, including support with deregistration and other and registration fees in line with applicable government policies.
statutory documentation. Customers will also benefit from a professional and compliant
Commenting on the partnership, Madhavi Deshmukh, National deregistration process, ensuring complete peace of mind.
Sales Head, Ashok Leyland said, “India Together, Ashok Leyland and Rosmerta Recycling will work towards
has a significant population of ageing encouraging customers to responsibly scrap old vehicles while
commercial vehicles, making an organised, ensuring a convenient and transparent process.
transparent and customer-friendly This initiative reflects Ashok Leyland’s continued focus on
scrappage ecosystem essential. Through advancing responsible mobility solutions and supporting initiatives
our partnership with Rosmerta Recycling, that contribute towards a cleaner, more sustainable transportation
we are making responsible vehicle disposal ecosystem.
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