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INTERACTION LEAD STORY
CASE Motor Grader 845C
We will continue to invest in solutions that help
customers maximise equipment utilisation while
addressing evolving market requirements
CASE Motor Graders prioritise ease of use, safety, engine dependability, and cost-effectiveness. By
integrating cutting-edge technology, these machines boost efficiency while ensuring operator safety. In an
exclusive interview to CONSTRUCTION OPPORTUNITIES, PUNEET VIDYARTHI - HEAD OF BRAND MARKETING,
CASE CONSTRUCTION EQUIPMENT, APAC & INDIA, speaks about the latest trends, his company’s motor
graders, future outlook and a lot more.
Give us an overview of the Motor Graders industry in India, latest
trends and market dynamics?
The Motor Grader industry in India continues to witness positive
growth, driven by the government’s strong focus on infrastructure
development, road connectivity, and mining activities. Programmes
such as Bharatmala, Gati Shakti, rural road development initiatives, and
the continued expansion of highways and expressways are creating
sustained demand for grading equipment. In addition, increased
mining activities across the country are contributing to the demand
for motor graders, as these machines play an important role in haul
road maintenance and site preparation. The industry is also seeing
growing preference for machines that offer higher productivity, fuel
efficiency, operator comfort, and lower operating costs.
As project requirements continue to evolve, customers are increasingly
looking for technologically advanced equipment that can improve
efficiency and machine utilisation. Features such as machine
monitoring, telematics, improved hydraulics, and operator-friendly
controls are becoming important buying considerations. While factors
such as project execution timelines, fuel prices, and global economic
conditions may influence market sentiment, the long-term outlook
remains positive, supported by continued investments in infrastructure
and mining development across India.
34 CONSTRUCTION OPPORTUNITIES|JUNE 2026

