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INTERACTION  LEAD STORY

























                              CASE Motor Grader 845C





          We will continue to invest in solutions that help

         customers maximise equipment utilisation while

               addressing evolving market requirements



        CASE Motor Graders prioritise ease of use, safety, engine dependability, and cost-effectiveness. By
        integrating cutting-edge technology, these machines boost efficiency while ensuring operator safety. In an
        exclusive interview to CONSTRUCTION OPPORTUNITIES, PUNEET VIDYARTHI - HEAD OF BRAND MARKETING,
        CASE CONSTRUCTION EQUIPMENT, APAC & INDIA, speaks about the latest trends, his company’s motor
        graders, future outlook and a lot more.

                                                       Give us an overview of the Motor Graders industry in India, latest
                                                       trends and market dynamics?
                                                       The Motor Grader industry in India continues to witness positive
                                                       growth,  driven  by  the  government’s  strong  focus  on  infrastructure
                                                       development, road connectivity, and mining activities. Programmes
                                                       such as Bharatmala, Gati Shakti, rural road development initiatives, and
                                                       the continued expansion of highways and expressways are creating
                                                       sustained demand for grading equipment. In addition, increased
                                                       mining activities across the country are contributing to the demand
                                                       for motor graders, as these machines play an important role in haul
                                                       road maintenance and site preparation. The industry is also seeing
                                                       growing preference for machines that offer higher productivity, fuel
                                                       efficiency, operator comfort, and lower operating costs.
                                                       As project requirements continue to evolve, customers are increasingly
                                                       looking for technologically advanced equipment that can improve
                                                       efficiency and machine utilisation. Features such as machine
                                                       monitoring, telematics, improved hydraulics, and operator-friendly
                                                       controls are becoming important buying considerations. While factors
                                                       such as project execution timelines, fuel prices, and global economic
                                                       conditions may influence market sentiment, the long-term outlook
                                                       remains positive, supported by continued investments in infrastructure
                                                       and mining development across India.


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